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NET SALES | 12 Months Ended
--- | ---
Dec. 31, 2019
NET SALES |
NET SALES | 28 NET SALES
|  | December 31, |  | December 31, |  | December 31,
|  | 2019 |  | 2018 |  | 2017
Gross sales |  | 31,395,955 |  | 14,802,821 |  | 11,752,459
Sales deductions |  |  |  |  |  |
Adjustment to present value |  | (5,316) |  | (4,984) |  | —
Returns and cancelations |  | (109,641) |  | (75,477) |  | (50,199)
Discounts and rebates (1) |  | (3,835,140) |  | (15,695) |  | (6,589)
|  | 27,445,858 |  | 14,706,665 |  | 11,695,671
Taxes on sales (2) |  | (1,432,908) |  | (1,263,289) |  | (1,114,998)
Net sales |  | 26,012,950 |  | 13,443,376 |  | 10,580,673
| 1) |  | The customer contracts of Fibria, a wholly-owned subsidiary incorporated on April 1, 2019, provide for contractual discounts that were maintained and that, therefore, impacted the Company's income in 2019.
| 2) |  | In 2018, included the social contribution to the National Institute of Social Security (“INSS”), which represents 2.5% of the gross sales revenue in the domestic market. This is a tax obligation pursuant to Law nº.12.546/11, article 8, Appendix I and their respective amendments.

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