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SHARE-BASED COMPENSATION PLAN - Long term compensation plans ("PS and SAR") (Details)
 12 Months Ended
Dec. 31, 2024
BRL (R$)
shares
R$ / shares
shares
Dec. 31, 2023
BRL (R$)
shares
R$ / shares
Dec. 31, 2022
BRL (R$)
SHARE-BASED COMPENSATION PLAN      
Time to calculate the average price of shares based on recent trading sessions 90 days    
Number of shares      
Share-based compensation plans | R$ R$ 361,974,000 R$ 268,489,000  
Phantom Share Units Psus      
Number of shares      
Average exercise price | R$ / shares R$ 42.36 R$ 58.07  
PSO      
Number of shares      
Opening balance 9,728,425    
Granted during of the year 2,981,547    
Cancelled (923,167)    
Exercised (1,690,308)    
Closing balance 10,096,497 9,728,425  
Available For Completion Share Units 458,664    
Restricted Stock, Year One 3,591,140    
Restricted Stock, Year Two 3,049,039    
Restricted Stock, Year Three 2,793,223    
Restricted Stock, Year Four 204,431    
Share-based compensation plans | R$ R$ 361,974,000 R$ 268,489,000 R$ 162,117,000
Increase Provision Share Based Payment | R$ 173,486,000 154,318,000  
Decrease Provision Share Based Payment | R$ (80,001,000) R$ (47,946,000)  
PSO | Grant Year 2019      
Number of shares      
Fair value on the grant date | R$ R$ 42.81    
Opening balance 39,461    
Granted during of the year 903    
Cancelled    
Exercised (40,364)    
Closing balance 39,461  
Available For Completion Share Units    
Restricted Stock, Year One    
Restricted Stock, Year Two    
Restricted Stock, Year Three    
Restricted Stock, Year Four    
PSO | Grant Year 2020      
Number of shares      
Fair value on the grant date | R$ R$ 38.36    
Opening balance 984,160    
Granted during of the year 22,525    
Cancelled (204,963)    
Exercised (768,338)    
Closing balance 33,384 984,160  
Available For Completion Share Units 33,384    
Restricted Stock, Year One    
Restricted Stock, Year Two    
Restricted Stock, Year Three    
Restricted Stock, Year Four    
PSO | Grant Year 2021      
Number of shares      
Fair value on the grant date | R$ R$ 62.15    
Opening balance 1,724,020    
Granted during of the year 39,387    
Cancelled (66,231)    
Exercised (822,696)    
Closing balance 874,480 1,724,020  
Available For Completion Share Units 425,280    
Restricted Stock, Year One 449,200    
Restricted Stock, Year Two    
Restricted Stock, Year Three    
Restricted Stock, Year Four    
PSO | Grant Year 2022      
Number of shares      
Fair value on the grant date | R$ R$ 57.54    
Opening balance 3,686,722    
Granted during of the year 84,207    
Cancelled (286,478)    
Exercised (23,014)    
Closing balance 3,461,437 3,686,722  
Available For Completion Share Units    
Restricted Stock, Year One 3,113,607    
Restricted Stock, Year Two 324,611    
Restricted Stock, Year Three 23,219    
Restricted Stock, Year Four    
PSO | Grant Year 2023      
Number of shares      
Fair value on the grant date | R$ R$ 48.79    
Opening balance 3,294,062    
Granted during of the year 74,647    
Cancelled (283,548)    
Exercised (32,982)    
Closing balance 3,052,179 3,294,062  
Available For Completion Share Units    
Restricted Stock, Year One 28,333    
Restricted Stock, Year Two 2,721,535    
Restricted Stock, Year Three 302,311    
Restricted Stock, Year Four    
PSO | Grant Year 2024      
Number of shares      
Fair value on the grant date | R$ R$ 56.52    
Opening balance    
Granted during of the year 2,759,878    
Cancelled (81,947)    
Exercised (2,914)    
Closing balance 2,675,017  
Available For Completion Share Units    
Restricted Stock, Year One    
Restricted Stock, Year Two 2,893    
Restricted Stock, Year Three 2,467,693    
Restricted Stock, Year Four 204,431    
SAR and PLUS | PSO | Top of range      
SHARE-BASED COMPENSATION PLAN      
Vesting period 5 years