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NET SALES (Details) - BRL (R$)
R$ in Thousands
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disclosure of disaggregation of revenue from contracts with customers [abstract]      
Gross sales R$ 57,017,142 R$ 47,601,020 R$ 59,550,424
Sales deductions      
Returns and cancelations (234,643) (155,950) (91,291)
Discounts and rebates (6,936,630) (5,526,032) (7,459,520)
Total 49,845,869 41,919,038 51,999,613
Taxes on sales (2,442,587) (2,163,463) (2,168,667)
Net sales R$ 47,403,282 R$ 39,755,575 R$ 49,830,946