Revenue - Roll forward of deferred revenue (Details) - USD ($) $ in Thousands	12 Months Ended
Dec. 31, 2024	Dec. 26, 2023
Revenue
Beginning balance	$ 373,913	$ 335,403
Gift card activations, net of third-party fees	479,244	420,047
Gift card redemptions and breakage	(451,959)	(381,537)
Ending Balance	$ 401,198	$ 373,913

Amount of obligation to transfer good or service to customer for which consideration has been received or is receivable, classified as current.

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 45
-Paragraph 1
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479837/606-10-45-1

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 8
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-8

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 45
-Paragraph 2
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479837/606-10-45-2

Name:	us-gaap_ContractWithCustomerLiabilityCurrent
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant