EX-99.5 6 d64844dex995.htm EX-99.5

BUSINESS AND NORTHERN MARKETS September 2015 Exhibit 99.5

PAGE DISCLAIMER FORWARD-LOOKING STATEMENTS This Investor Presentation contains forward-looking statements. James Hardie Industries plc (the “company”) may from time to time make forward-looking statements in its periodic reports filed with or furnished to the Securities and Exchange Commission, on Forms 20-F and 6-K, in its annual reports to shareholders, in offering circulars, invitation memoranda and prospectuses, in media releases and other written materials and in oral statements made by the company’s officers, directors or employees to analysts, institutional investors, existing and potential lenders, representatives of the media and others. Statements that are not historical facts are forward-looking statements and such forward-looking statements are statements made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Examples of forward-looking statements include: • statements about the company’s future performance; • projections of the company’s results of operations or financial condition; • Statements regarding the company’s plans, objectives or goals, including those relating to strategies, initiatives, competition, acquisitions, dispositions and/or its products; • expectations concerning the costs associated with the suspension or closure of operations at any of the company’s plants and future plans with respect to any such plants; • expectations concerning the costs associated with the significant capital expenditure projects at any of the company’s plants and future plans with respect to any such projects; • expectations regarding the extension or renewal of the company’s credit facilities including changes to terms, covenants or ratios; • expectations concerning dividend payments and share buy-backs; • statements concerning the company’s corporate and tax domiciles and structures and potential changes to them, including potential tax charges; • statements regarding tax liabilities and related audits, reviews and proceedings; • expectations about the timing and amount of contributions to Asbestos Injuries Compensation Fund (AICF), a special purpose fund for the compensation of proven Australian asbestos-related personal injury and death claims; • expectations concerning indemnification obligations; • expectations concerning the adequacy of the company’s warranty provisions and estimates for future warranty-related costs; • statements regarding the company’s ability to manage legal and regulatory matters (including but not limited to product liability, environmental, intellectual property and competition law matters) and to resolve any such pending legal and regulatory matters within current estimates and in anticipation of certain third-party recoveries; and • statements about economic conditions, such as changes in the US economic or housing recovery or changes in the market conditions in the Asia Pacific region, the levels of new home construction and home renovations, unemployment levels, changes in consumer income, changes or stability in housing values, the availability of mortgages and other financing, mortgage and other interest rates, housing affordability and supply, the levels of foreclosures and home resales, currency exchange rates, and builder and consumer confidence.

PAGE DISCLAIMER (continued) Words such as “believe,” “anticipate,” “plan,” “expect,” “intend,” “target,” “estimate,” “project,” “predict,” “forecast,” “guideline,” “aim,” “will,” “should,” “likely,” “continue,” “may,” “objective,” “outlook” and similar expressions are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. Readers are cautioned not to place undue reliance on these forward-looking statements and all such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. Forward-looking statements are based on the company’s current expectations, estimates and assumptions and because forward-looking statements address future results, events and conditions, they, by their very nature, involve inherent risks and uncertainties, many of which are unforeseeable and beyond the company’s control. Such known and unknown risks, uncertainties and other factors may cause actual results, performance or other achievements to differ materially from the anticipated results, performance or achievements expressed, projected or implied by these forward-looking statements. These factors, some of which are discussed under “Risk Factors” in Section 3 of the Form 20-F filed with the Securities and Exchange Commission on 21 May 2015, include, but are not limited to: all matters relating to or arising out of the prior manufacture of products that contained asbestos by current and former company subsidiaries; required contributions to AICF, any shortfall in AICF and the effect of currency exchange rate movements on the amount recorded in the company’s financial statements as an asbestos liability; governmental loan facility to AICF; compliance with and changes in tax laws and treatments; competition and product pricing in the markets in which the company operates; the consequences of product failures or defects; exposure to environmental, asbestos, putative consumer class action or other legal proceedings; general economic and market conditions; the supply and cost of raw materials; possible increases in competition and the potential that competitors could copy the company’s products; reliance on a small number of customers; a customer’s inability to pay; compliance with and changes in environmental and health and safety laws; risks of conducting business internationally; compliance with and changes in laws and regulations; the effect of the transfer of the company’s corporate domicile from the Netherlands to Ireland, including changes in corporate governance and any potential tax benefits related thereto; currency exchange risks; dependence on customer preference and the concentration of the company’s customer base on large format retail customers, distributors and dealers; dependence on residential and commercial construction markets; the effect of adverse changes in climate or weather patterns; possible inability to renew credit facilities on terms favorable to the company, or at all; acquisition or sale of businesses and business segments; changes in the company’s key management personnel; inherent limitations on internal controls; use of accounting estimates; and all other risks identified in the company’s reports filed with Australian, Irish and US securities regulatory agencies and exchanges (as appropriate). The company cautions you that the foregoing list of factors is not exhaustive and that other risks and uncertainties may cause actual results to differ materially from those referenced in the company’s forward-looking statements. Forward-looking statements speak only as of the date they are made and are statements of the company’s current expectations concerning future results, events and conditions. The company assumes no obligation to update any forward-looking statements or information except as required by law.

STRATEGY

PAGE • Grow Fiber cement by substituting for both wood and vinyl based sidings and trim all market segments (35) • Maintain our Fiber cement category position by delivering differentiated value to supply chain participants, right through to the home owner (90) • Build the business model in a way that delivers sustainable financial returns that far exceed industry averages JAMES HARDIE US STRATEGY 5

PAGE Future Present 6 GROWTH - 35 • Focus on the wood look opportunity • Grow significantly against vinyl and wood based products • Grow in all segments

PAGE HARDIE VALUE AND SEGMENTS AT TERMINAL SHARE Segment Decision Maker Value Creation Share Implications Repair and Remodel • Home Owner • Design • Low Maintenance ++ Single Family New Construction • Builder • Sell house for more, or sell homes faster + Multi Family • Management Firm/Owner • Total cost of ownership +++ 7

PAGE • Align with channel partners in a way that allows full market access and leverage their local service capabilities and customer relationships • Ensure that supply chain is built and operates in a manner that enables participants to earn acceptable category returns in the category • Support our channel in a manner that protects and develops the category DEFEND THE CATEGORY - 90 8

PAGE James Hardie can deliver: • Superior design compared to vinyl with a true wood look • Superior durability and lower maintenance compared to real wood, hardboard/OSB exterior products • Scale, field support and business-building programs to all members in the value chain JH VALUE PROPOSITION 9

STRATEGIC COMPETITIVE ADVANTAGE

PAGE 10 YEAR - R&D SPEND 11 • R&D spend is divided between research and development projects • Research – Core understanding of the technologies and science behind them • Development – Focus on implementing new technology and new products

PAGE RESEARCH CAPABILITIES 12 Thermal Properties Compositional Analysis Mechanical Properties Microscopy

PAGE RESEARCH CAPABILITIES 13 Longer-Term, Real-Life Exposure

PAGE Invest in new manufacturing platforms to enable a step-change in current products or in a new category PLATFORM DEVELOPMENT FOCUS 14 Platform A (Current) • Plank / Panel • Flat sheets • Higher throughput Platform B (Current) • Thicker products • Functional Platform C (New) • Aesthetics • Product Form • High-end products Platform D (New) • Shapes • Extreme applications • Functional Commercialized Implementation Commercialized Commercialized

PAGE Balanced mix of step change products and product line extensions to drive JH category and market share growth PRODUCT DEVELOPMENT FOCUS 15 Form • Aesthetics • Texture • Shape • Weight • Color Function • Water management • Drainage • Durability • Energy efficiency Features • Concealed fastening • Nail line • Ease of install

PAGE Delivered HardieZone ® Engineered for Climate ® Products 7 th Generation of FC products HARDIEZONE ® SYSTEM– ENGINEERED FOR CLIMATE ® 16 James Hardie Siding Products

PAGE PRODUCT DEVELOPMENT 17 HardieTrim® Mouldings HardieReveal2.0™Panel System HardiePlank® Lap Siding with Insulation Artisan® V-Rustic Siding HardieTrim® 5/4” NT3® Roughsawn

PAGE PRODUCT PERFORMANCE 18 HZ5 ® siding performs 5x better than generic FC in system testing Source: James Hardie Internal Research and Testing 20 40 60 100 0 20 40 60 80 100 120 Generic Fiber Cement HZ5 TIME

PAGE JH vs. COMPETITORS (OSB) 19 1/16 1/4 0 1/16 1/8 3/16 1/4 5/16 JH OSB Real World Movement is 4X, Damp to Ambient Like hardboard, OSB siding is a wood based, manufactured product that can experience similar issues when exposed in external applications: • Fire • Splitting • Mold Growth • Termites • Significant Moisture Movement • Swelling Source: James Hardie Internal Research and Testing Termite Activity Splitting Fire Mold Growth Moisture Movement JH OSB

PAGE 20 FLEXIBLE AND LOW COST MANUFACTURING • Low cost manufacturing • Significant R&D investment in plant engineering, construction and design • Significantly lower capital $ per square foot produced than our competitors • Enable James Hardie product leadership and brand promise • Durability • Product portfolio Safety People Quality Service Process Optimization Cost

PAGE 21 WELL DEVELOPED SUPPLY CHAIN Integrated supply chain designed for on-time service at optimized landed costs Regional Sourcing Zones Customer demand is grouped into sourcing zones Lowest Cost Sourcing Manufacturing & freight costs determine “ideal” source plant Introducing manufacturing capacities shifts the model Actual Network Sourcing

PAGE ORGANIZATION CAPABILITY 22 • Driving an overall business capability that allows us to profitably participate in all segments • Ability to move a market • Very capable and above the industry norm • Executing at a high level with a single focus • Depth of leadership • Tenure and continuity Recruit Engage Develop Promote Evaluate

MARKET INITIATIVES DRIVING NON-PRODUCT ADVANTAGE

PAGE Competitive Product Install Costs JH full wrap Install Costs Design Marketing support Durability/ low maintenance Value Warranty Ease of Install ECONOMIC VALUE ANALYSIS 24

PAGE ECONOMIC VALUE ANALYSIS Competitive Product Install Costs JH full wrap Install Costs Design Marketing support Durability/ low maintenance Value Warranty Ease of Install As we get closer to 35 we need to continue to add value 25

PAGE Competitive Product Install Costs JH full wrap Install Costs Design Marketing support Durability/ low maintenance Value Warranty Ease of Install ECONOMIC VALUE ANALYSIS Other non product value adds “Me too’ Positioning 26

PAGE Aimed at facilitating growth • SIDE Master Installation Program • 100% HARDIE in single family new construction • Hardie Ambassadors in repair and Remodel • AskHardie™ Support in smaller markets MARKET INITIATIVES 27

PAGE SIDE MASTER INSTALLATION PROGRAM 28 Target SIDE Event Sub-Labor Follow Up Installer Follow Up Process: Output (JH Benefit): 1. Target Builder Conversions 2. New Builder Leads 3. Increased Compliance 1. Increased Compliance 2. New Builder Leads 3. Capacity Leads

PAGE 100% HARDIE - SINGLE FAMILY NEW CONSTRUCTION A program that: …inspires confidence …stands above the rest …delivers results 29

PAGE • Drive awareness and preference for James Hardie products in vinyl battleground neighborhoods • Reaching homeowners through multiple touch points • Enabling contractor growth in these key neighborhoods HARDIE AMBASSADOR PROGRAM – SINGLE FAMILY REPAIR AND REMODEL 30

PAGE ASKHARDIE™ SUPPORT IN SMALLER MARKETS Additional resources for the trade in select Midwest markets providing expedited response times through dedicated single source experts 31 askHardie Support

PAGE QUESTIONS 32