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Goodwill and Intangibles | 12 Months Ended
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Dec. 29, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill and Intangibles | Goodwill and Intangible Assets Goodwill Changes in the carrying amount of goodwill, by operating segment, for the years ended December 29, 2019 and December 30, 2018 are as follows:
| U.S. and Canada |  | International |  | Entertainment, Licensing and Digital |  | Total
2019 |  |  |  |  |  |  |
Balance at December 30, 2018 | $ | 296,978 |  |  | 170,361 |  |  | 18,542 |  |  | 485,881 |
Acquired during the period | — |  |  | — |  |  | 9,117 |  |  | 9,117 |
Wizards of the Coast Digital Reclassification | (5,401 | ) |  | — |  |  | 5,401 |  |  | — |
Foreign exchange translation | — |  |  | (143 | ) |  | (271 | ) |  | (414 | )
Balance at December 29, 2019 | $ | 291,577 |  |  | 170,218 |  |  | 32,789 |  |  | 494,584 |
2018 |  |  |  |  |  |  |
Balance at December 31, 2017 | $ | 296,978 |  |  | 170,699 |  |  | 105,386 |  |  | 573,063 |
Impairment during the period | — |  |  | — |  |  | (86,253 | ) |  | (86,253 | )
Foreign exchange translation | — |  |  | (338 | ) |  | (591 | ) |  | (929 | )
Balance at December 30, 2018 | $ | 296,978 |  |  | 170,361 |  |  | 18,542 |  |  | 485,881 |
Goodwill in the amount of $9,117 acquired during 2019 is attributable to the Company's acquisition of Tuque Games ("Tuque") during October 2019. Tuque is a digital game development studio based in Montreal, Canada that will develop digital games for Wizards of the Coast brands. During the first quarter of 2019, the Company realigned its financial reporting segments to include all digital gaming businesses within the re-named Entertainment, Licensing and Digital reporting segment. As a result of the realignment, a portion of the U.S. and Canada goodwill was reclassified to the Entertainment, Licensing and Digital segment based on the relative fair values of the reporting units. A portion of the Company’s goodwill and other intangible assets reside in the Corporate segment of the business. For purposes of the goodwill impairment testing, these assets are allocated to the reporting units within the Company’s operating segments. The Company performs an annual impairment assessment on goodwill. This annual impairment assessment is performed in the fourth quarter of the Company’s fiscal year. In addition, if an event occurs or circumstances change that indicate that the carrying value may not be recoverable, the Company will perform an interim impairment test at that time. The Company completed its annual impairment tests of goodwill in the fourth quarter of 2019 and concluded that there was no impairment of its goodwill.During the fourth quarter of 2018, the Company took a number of actions to react to a rapidly changing mobile gaming industry that resulted in a modification to the Company’s long-term plan for its Backflip business. These modifications included organizational actions and related personnel changes, the extension of launch dates for game currently in or planned for development and the addition of partners for the development of future games releases. The modifications resulted in changes to the long-term projections for the Backflip business. The goodwill impairment analysis involved comparing the Backflip carrying value to its estimated fair value, which was calculated based on the Income Approach. Discounted cash flows serve as the primary basis for the Income Approach. The Company utilized forecasted cash flows for the Backflip reporting unit that included assumptions including but not limited to: expected revenues to be realized based on planned future mobile game releases, expected EBITDA margins derived in part based on expected future royalty costs, advertising and marketing costs, development costs, overhead costs, and expected future tax rates. The cash flows beyond the forecast period were estimated using a terminal value growth rate of 3%. To calculate the fair value of the future cash flows under the Income Approach, a discount rate of 19% was utilized, representing the reporting unit’s estimated weighted-average cost of capital. Based on the results of the impairment test, the Company determined that the carrying value of the Backflip reporting unit exceeded its estimated fair value. Based on this assessment, the Company recorded an impairment charge of $86,253 in the fourth quarter of 2018, in the Company’s Entertainment, Licensing and Digital segment, which was the full amount of remaining goodwill associated with the Backflip reporting unit. Based on its qualitative assessment of goodwill for all reporting units with the exception of Backflip in 2018, the Company concluded there was no other impairment of goodwill during 2018. Other Intangible Assets, Net The following table represents a summary of the Company’s other intangible assets, net at December 29, 2019 and December 30, 2018:
| 2019 |  | 2018
Acquired product rights | $ | 1,309,082 |  |  | 1,309,344 |
Licensed rights of entertainment properties | 30,501 |  |  | 30,501 |
Accumulated amortization | (769,016 | ) |  | (721,741 | )
Amortizable intangible assets | 570,567 |  |  | 618,104 |
Product rights with indefinite lives | 75,738 |  |  | 75,738 |
Total other intangibles assets, net | $ | 646,305 |  |  | 693,842 |
Certain intangible assets relating to rights obtained in the Company’s acquisition of Milton Bradley in 1984 and Tonka in 1991 are not amortized. These rights were determined to have indefinite lives and are included as product rights with indefinite lives in the table above. The Company tests these assets for impairment on an annual basis in the fourth quarter of each year or when an event occurs or circumstances change that indicate that the carrying value may not be recoverable. The Company completed its annual impairment tests of indefinite-lived intangible assets in the fourth quarter of 2019, 2018, and 2017 concluding that there was no impairment of these assets. The Company’s other intangible assets are amortized over their remaining useful lives, and accumulated amortization of these other intangibles is reflected in other intangible assets, net in the accompanying consolidated balance sheets. Intangible assets are reviewed for indications of impairment whenever events or changes in circumstances indicate the carrying value may not be recoverable. There were no impairments in 2019 or 2017. In the fourth quarter of 2018, the Company reviewed intangible assets recorded in connection with licensed property rights and owned technology. Due to a decline in revenue and revised projections for future revenue, it was determined that the intangible asset carrying values exceeded expected future cash flows, indicating that the intangible assets were impaired. The Company calculated the fair value of the intangible assets based on a discounted cash flow, which resulted in a charge of $31,303 recorded within administrative expense and in the Company’s Corporate and Eliminations segment. Other than the intangible assets discussed above, no other indications of impairment existed. The Company will continue to incur amortization expense related to the use of acquired and licensed rights to produce various products. A portion of the amortization of these product rights will fluctuate depending on brand activation, related revenues during an annual period and future expectations, as well as rights reaching the end of their useful lives. The Company currently estimates amortization expense related to the above intangible assets for the next five years to be approximately:
2020 | $ | 47,000 |
2021 | 34,000 |
2022 | 36,000 |
2023 | 27,000 |
2024 | 26,000 |

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