











                                                                    Exhibit 24.1




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                                                             POWER OF ATTORNEY

          Each person whose signature appears below appoints Timothy V. Wolf, M.
Caroline  Turner and  Katherine  L.  MacWilliams,  and each of them,  his or her
attorneys-in-fact,  with full power of  substitution,  for him or her in any and
all capacities, to sign a registration statement to be filed with the Securities
and Exchange  Commission (the "Commission") on Form S-8 by Adolph Coors Company,
a Colorado  corporation  (the  "Company"),  with respect to the  registration of
shares of the Company's Class B Common Stock, with no par value ("Class B Common
Stock"),  for  issuance  pursuant to the Coors  401(k)  Savings  Plan for Hourly
Employees  at the  Memphis,  Tennessee  Brewery  and the  Adolph  Coors  Company
Deferred  Compensation  Plan,  and  all  amendments  (including   post-effective
amendments)  thereto, and to file the same, with all exhibits thereto, and other
documents  in  connection  therewith,  with  the  Commission;  and to  sign  all
documents in connection  with the  qualification  and sale of the Class B Common
Stock with Blue Sky authorities and with the National  Association of Securities
Dealers,  Inc.; granting unto said attorneys-in-fact full power and authority to
perform  any other act on behalf of the  undersigned  required to be done in the
premises,  hereby  ratifying  and  confirming  all that  said  attorneys-in-fact
lawfully do or cause to be done by virtue hereof.

Date:  February 5, 1998                              /s/   William K. Coors
                                                     ----------------------
                                                     William K. Coors

Date:  February 5, 1998                              /s/   Timothy V. Wolf
                                                     ---------------------
                                                     Timothy V. Wolf

Date:  February 5, 1998                              /s/   Joseph Coors
                                                     Joseph Coors

Date:  February 5, 1998                              /s/   Peter H. Coors
                                                     --------------------
                                                     Peter H. Coors

Date:  February 5, 1998                              /s/   Wayne R. Sanders
                                                     ----------------------
                                                     Wayne R. Sanders

Date:  February 5, 1998                              /s/   Bruce Llewellyn
                                                     J. Bruce Llewellyn

Date:  February 5, 1998                              /s/    Luis G. Nogales
                                                     ----------------------
                                                     Luis G. Nogales

Date:  February 5, 1998                              /s/   Pamela H. Patsley
                                                     -----------------------
                                                     Pamela H. Patsley


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