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<SEC-DOCUMENT>0001275287-05-000048.txt : 20050107
<SEC-HEADER>0001275287-05-000048.hdr.sgml : 20050107
<ACCEPTANCE-DATETIME>20050107170700
ACCESSION NUMBER:		0001275287-05-000048
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20050107
ITEM INFORMATION:		Results of Operations and Financial Condition
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20050107
DATE AS OF CHANGE:		20050107

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COORS ADOLPH CO
		CENTRAL INDEX KEY:			0000024545
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				840178360
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			1228

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14829
		FILM NUMBER:		05518903

	BUSINESS ADDRESS:	
		STREET 1:		P.O. BOX 4030, MAIL #NH375
		CITY:			GOLDEN
		STATE:			CO
		ZIP:			80401
		BUSINESS PHONE:		3032773271
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>ac1793.txt
<TEXT>
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): JANUARY 7, 2005

                              ADOLPH COORS COMPANY
             (Exact name of registrant as specified in its charter)

                                     1-14829
                            (Commission File Number)

                 DELAWARE                                 84-0178360
     (State or other jurisdiction of                   (I.R.S. Employer
      incorporation or organization)                  Identification No.)

                                311 - 10th Street
                             Golden, Colorado 80401
             (Address of principal executive offices, with zip code)

                                 (303) 279-6565
              (Registrant's telephone number, including area code)


          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications pursuant to Rule 425 under the Securities Act

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act

================================================================================

<PAGE>

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

(a) On February 7, 2005 Adolph Coors Company issued a press release setting
forth its U.S. and Americas segment sales volume and sales to retail results for
the fourth quarter of fiscal 2004.

A copy of its press release is being furnished as Exhibit 99.1 attached hereto
and incorporated herein by reference.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

       (c) Exhibits

       99.1 Press Release, dated January 7, 2005

<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

     DATE: January 7, 2005

                                            ADOLPH COORS COMPANY

                                            By:    /s/  ANNITA M. MENOGAN
                                                   ---------------------------
                                                   Annita M. Menogan
                                            Its:   Vice President, Secretary

<PAGE>

                                  EXHIBIT INDEX

EXHIBIT NO.   DESCRIPTION
- -----------   ----------------------------------------------------------------
   99.1       Press release of Adolph Coors Company dated January 7, 2005
              reporting results of U.S. and Americas segment sales volume and
              sales to retail for the fourth quarter of fiscal 2004.

</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ac1793ex991.txt
<TEXT>
                                                                    Exhibit 99.1

              COORS REPORTS HIGHER FOURTH QUARTER U.S. SALES VOLUME

     GOLDEN, Colo., Jan. 7 /PRNewswire-FirstCall/ -- In response to recent news
reports indicating soft U.S. industry beer sales in the fourth quarter of 2004,
Adolph Coors Company (NYSE: RKY) today announced that it achieved higher U.S.
sales volume and sales to retail for the fourth quarter.

     For the 13-week quarter ending December 26, 2004, U.S. sales volume to
wholesalers increased 4.2 percent, while wholesaler sales to retail increased
0.8 percent compared to the same period a year ago. Sales volume to wholesalers
exceeded sales to retail because the company's distributors rebuilt inventories
during the fourth quarter this year to end the year at approximately the same
level as last year.

     For the company's Americas segment (which includes sales in the U.S., the
Caribbean, Latin America and Asia), sales volume to wholesalers in the fourth
quarter increased 4.2 percent, and wholesaler sales to retail increased 1.0
percent.

     For the 52-week period ended December 26, 2004, U.S. sales volume and sales
to retail decreased 0.8 percent and 0.2 percent, respectively, compared to full
year 2003. Coors Americas segment sales volume for 2004 decreased 0.7 percent
compared to the prior year, while sales to retail decreased 0.3 percent.

     Coors chief executive officer Leo Kiely said, "We are pleased with the
increase in our U.S. sales to retail in the fourth quarter, which benefited from
the comparison to lower sales in the fourth quarter of 2003, when we faced U.S.
supply-chain challenges, along with the introduction of Aspen Edge earlier this
year and strong growth from our Blue Moon and Zima XXX brands."

     Coors management emphasized that Americas or U.S. sales volumes are not
necessarily indicative of the company's consolidated or segment financial
performance. Fiscal 2004 fourth quarter and full-year financial results for
Adolph Coors Company are scheduled to be reported on February 9, 2005.

     Founded in 1873, Adolph Coors Company is the third-largest U.S. brewer and
the eighth-largest brewer in the world. Coors sells its products in North
America, Latin America, Europe and Asia. The company's brands include Coors,
Coors Light, Aspen Edge, Killian's Irish Red, Blue Moon, Zima XXX, Keystone,
Extra Gold, Carling, Grolsch, Worthington's and Reef. For more information on
Coors Brewing Company, visit the company's website, www.coors.com.

     Forward-Looking Statements
     This press release includes "forward-looking statements" within the meaning
of the federal securities laws, commonly identified by such terms as "looking
ahead," "anticipates," "estimates," "will," "expects," "expected to" or "are
scheduled to" and other terms with similar meaning, indicating possible future
events or actions or potential impact on the businesses or shareholders of
Adolph Coors Company. Such statements include, but are not limited to,
statements about the anticipated benefits, savings and synergies of the proposed
merger between Adolph Coors Company and Molson, Inc., including future financial
and operating results. It also includes financial information, of which, as of
the date of this press release, the Company's

<PAGE>

independent auditors have not completed their review. Subsequent events may
occur or additional information may arise that could have an effect on the final
quarterly financial information. Although the Company believes that the
assumptions upon which the financial information and its forward-looking
statements are based are reasonable, it can give no assurance that these
assumptions will prove to be correct. Important factors that could cause actual
results to differ materially from the Company's projections and expectations are
disclosed in the Company's filings with the Securities and Exchange Commission.
These factors include, among others, changes in consumer preferences and product
trends, price discounting by major competitors, unanticipated expenses, and
increases in costs generally. All forward-looking statements in this press
release are expressly qualified by such cautionary statements and by reference
to the underlying assumptions. We do not undertake to publicly update
forward-looking statements, whether as a result of new information, future
events or otherwise.

     Coors has filed a definitive joint proxy statement/management information
circular regarding the proposed transaction with the Securities and Exchange
Commission. Stockholders are urged to read the definitive joint proxy
statement/management information circular. Stockholders may obtain a free copy
of the definitive joint proxy statement/management information circular, as well
as other filings containing information about Coors, without charge, at the
Securities and Exchange Commission's internet site (http://www.sec.gov). Copies
of the definitive joint proxy statement/management information circular and the
filings with the Securities and Exchange Commission that will be incorporated by
reference in the definitive joint proxy statement/management information
circular can also be obtained, without charge, by directing a request to Adolph
Coors Company, 311 10th Street, Golden, Colorado 80401, Attention: Shareholder
Relations, (303) 279-6565.

SOURCE  Adolph Coors Company
     -0-                             01/07/2005
     /CONTACT:  Media, Laura Sankey, +1-303-277-5035, or Investor Relations,
Dave Dunnewald, +1-303-279-6565, or Kevin Caulfield, +1-303-277-6894, all of
Adolph Coors Company/
     /Web site:  http://www.coors.com

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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