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Summary of Significant Accounting Policies - Narrative (Details)
$ / shares in Units, $ in Thousands
 3 Months Ended 9 Months Ended
Sep. 22, 2023
shares
Jul. 28, 2022
USD ($)
$ / shares
shares
Sep. 30, 2023
USD ($)
plan
$ / shares
Sep. 30, 2022
USD ($)
Sep. 30, 2023
USD ($)
segment
plan
$ / shares
Sep. 30, 2022
USD ($)
Dec. 31, 2022
USD ($)
$ / shares
Dec. 31, 2021
USD ($)
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Number of operating segments | segment         1      
Number of reportable segments | segment         1      
Number of days of advance notice for contract termination for monthly billing cycles     5 days   5 days      
Number of days of advance notice for contract termination     30 days   30 days      
Deferred contract acquisition costs, current     $ 14,161   $ 14,161   $ 11,215  
Deferred contract acquisition costs, non-current     $ 20,687   $ 20,687   15,983  
Number of stock compensation plans | plan     2   2      
Uncertain tax positions     $ 0   $ 0   0  
Accrued interest and penalties related to uncertain tax positions     0   0   0  
Unbilled accounts receivable     1,442 $ 2,307 1,442 $ 2,307 2,253 $ 1,917
Cash equivalents     310,900   310,900   0  
Restricted cash     386   386   409  
Restricted cash, non-current     648   648   687  
Selling and marketing     167,877 61,482 291,845 153,401    
Accrued expenses     $ 62,602   $ 62,602   $ 36,126  
Warrants, exercise price (in dollars per share) | $ / shares     $ 0.01   $ 0.01   $ 0.01  
Issuance of common stock upon exercise of collaboration agreement warrants     $ 46 39 $ 57 40    
Capitalized prepaid marketing expense     106,500   134,200      
Prepaid marketing expense     178,968   178,968   $ 84,415  
Conversion of Redeemable Common Stock Into Series B Common Stock | Series A Common Stock                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Conversion of common stock (in shares) | shares 64,046,223              
Unbilled Revenues                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Unbilled accounts receivable     $ 1,100   $ 1,100   500  
Minimum                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Deferred contract acquisition costs, capitalized, amortization period     18 months   18 months      
Maximum                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Deferred contract acquisition costs, capitalized, amortization period     60 months   60 months      
Shopify | Private Placement                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Shares issued under purchase agreement (in shares) | shares   2,951,846            
Issuance price per share (in dollars per share) | $ / shares   $ 33.88            
Shopify | Investment Option                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Issuance price per share (in dollars per share) | $ / shares   $ 88.93            
Additional shares available for purchase (in shares) | shares   15,743,174            
Shopify | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Collaborative arrangement, term   7 years            
Collaborative arrangement, renewal term     1 year   1 year      
Selling and marketing       8,800   8,800    
Maximum number of common stock shares in which warrants may be converted (in shares) | shares   15,743,174            
Warrants, exercise price (in dollars per share) | $ / shares   $ 0.01            
Issuance of common stock upon exercise of collaboration agreement warrants   $ 370,300            
Marketing expense     $ 13,200   $ 39,700      
Prepaid marketing expense     179,000   179,000   84,400  
Unrecognized marketing expense     308,600   $ 308,600      
Warrants, cost not yet recognized, period for recognition         5 years 9 months 18 days      
Shopify | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement | Class of Warrant or Right, Vesting Period One                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Warrants, vesting percentage 0.25 0.25            
Shopify | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement | Class of Warrant or Right, Vesting Periods Two Through Twenty-One                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Warrants, vesting percentage   0.75            
Shopify | Revenue Sharing Agreement                
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]                
Revenue from collaborative arrangement exceeding threshold, percentage to be shared   0.15            
Revenue from collaborative arrangement, threshold   $ 1,000            
Selling and marketing     5,600 $ 2,900 $ 16,000 $ 2,900    
Accrued expenses     $ 2,400   $ 2,400   $ 2,700