<SEC-DOCUMENT>0001959173-24-006792.txt : 20241001
<SEC-HEADER>0001959173-24-006792.hdr.sgml : 20241001
<ACCEPTANCE-DATETIME>20241001161720
ACCESSION NUMBER:		0001959173-24-006792
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20241001
DATE AS OF CHANGE:		20241001

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LEVI STRAUSS & CO
		CENTRAL INDEX KEY:			0000094845
		STANDARD INDUSTRIAL CLASSIFICATION:	APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				940905160
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1201

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-06631
		FILM NUMBER:		241343507

	BUSINESS ADDRESS:	
		STREET 1:		1155 BATTERY ST
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94111
		BUSINESS PHONE:		4155016000

	MAIL ADDRESS:	
		STREET 1:		1155 BATTERY STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94111

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Friedman David A
		CENTRAL INDEX KEY:			0001768697
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O LEVI STRAUSS & CO.
		STREET 2:		1155 BATTERY STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94111
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001768697</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000094845</issuerCik>
      <issuerName>LEVI STRAUSS &amp; CO</issuerName>
      <secFileNumber>001-06631</secFileNumber>
      <issuerAddress>
        <com:street1>1155 BATTERY ST</com:street1>
        <com:city>SAN FRANCISCO</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>94111</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4155016000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Friedman David A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>25000</noOfUnitsSold>
      <aggregateMarketValue>543750.00</aggregateMarketValue>
      <noOfUnitsOutstanding>105137324</noOfUnitsOutstanding>
      <approxSaleDate>10/01/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>10/28/1988</acquiredDate>
      <natureOfAcquisitionTransaction>Pre-IPO Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>25000</amountOfSecuritiesAcquired>
      <paymentDate>10/28/1988</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Max Meyer Friedman Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>07/01/2024</saleDate>
      <amountOfSecuritiesSold>2083</amountOfSecuritiesSold>
      <grossProceeds>40347.71</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kate S Meyer 2011 Irrevocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>07/01/2024</saleDate>
      <amountOfSecuritiesSold>4167</amountOfSecuritiesSold>
      <grossProceeds>80714.79</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>David A. Friedman 1993 Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>07/01/2024</saleDate>
      <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
      <grossProceeds>80695.42</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Max Meyer Friedman Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>08/01/2024</saleDate>
      <amountOfSecuritiesSold>2083</amountOfSecuritiesSold>
      <grossProceeds>37973.09</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kate S Meyer 2011 Irrevocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>08/01/2024</saleDate>
      <amountOfSecuritiesSold>4167</amountOfSecuritiesSold>
      <grossProceeds>75964.41</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>David A. Friedman 1993 Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>08/01/2024</saleDate>
      <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
      <grossProceeds>75946.18</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Max Meyer Friedman Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/03/2024</saleDate>
      <amountOfSecuritiesSold>2083</amountOfSecuritiesSold>
      <grossProceeds>39889.45</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kate S Meyer 2011 Irrevocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/03/2024</saleDate>
      <amountOfSecuritiesSold>4167</amountOfSecuritiesSold>
      <grossProceeds>79798.05</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>David A. Friedman 1993 Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/03/2024</saleDate>
      <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
      <grossProceeds>79778.90</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Max Meyer Friedman Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/16/2024</saleDate>
      <amountOfSecuritiesSold>12501</amountOfSecuritiesSold>
      <grossProceeds>250020.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kate S Meyer 2011 Irrevocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/16/2024</saleDate>
      <amountOfSecuritiesSold>6249</amountOfSecuritiesSold>
      <grossProceeds>124980.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>David A. Friedman 1993 Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>09/16/2024</saleDate>
      <amountOfSecuritiesSold>25002</amountOfSecuritiesSold>
      <grossProceeds>500040.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Of the 25,000 shares sold today, 6,250 were sold from the Max Meyer Friedman Revocable Trust, 6,250 were sold from the Kate S Meyer 2011 Irrevocable Trust, and 12,500 were sold from the David A. Friedman 1993 Revocable Trust, all of which David A. Friedman is a trustee.</remarks>
    <noticeSignature>
      <noticeDate>10/01/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>01/29/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David Friedman</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
