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THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
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3 Months Ended | 6 Months Ended | |||
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Jun. 30, 2013
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Jun. 30, 2012
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Jun. 30, 2013
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Jun. 30, 2012
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Dec. 31, 2012
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| Revenue from major customers | |||||
| Minimum number of brands owned by the company | 150 | ||||
| More than 1 billion monthly visits to company website | 1,000,000,000 | ||||
| Number of countries where the company has consumer audiences | 30 | 30 | |||
| Accounts receivable, net of allowance of $9,596 and $11,088, respectively | $ 235,950,000 | $ 235,950,000 | $ 229,830,000 | ||
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Google Inc.
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| Revenue from major customers | |||||
| Revenue earned | 405,800,000 | 335,800,000 | 781,900,000 | 664,700,000 | |
| Accounts receivable, net of allowance of $9,596 and $11,088, respectively | $ 140,200,000 | $ 140,200,000 | $ 125,300,000 | ||