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Revenue Recognition (Tables) | 9 Months Ended
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Sep. 30, 2022
Revenue from Contract with Customer [Abstract] |
Disaggregation of revenue by major component | The following table disaggregates revenue by major component:
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |  |
(in thousands) |  | 2022 |  | 2021 |  | 2022 |  | 2021 |  |
Company-operated shops |  | $ | 173,501 |  |  | $ | 108,661 |  |  | $ | 464,200 |  |  | $ | 289,548 |  |  |
Franchising |  | 23,802 |  |  | 20,396 |  |  | 69,028 |  |  | 65,589 |  |  |
Other |  | 1,345 |  |  | 746 |  |  | 3,957 |  |  | 2,659 |  |  |
Total revenues |  | $ | 198,648 |  |  | $ | 129,803 |  |  | $ | 537,185 |  |  | $ | 357,796 |  |  |
Deferred revenue activity | Deferred revenue activity related to the Company’s loyalty and gift card programs was as follows:
|  | Nine Months Ended September 30,
(in thousands) |  | 2022 |  | 2021
Balance, December 31 |  | $ | 22,765 |  |  | $ | 10,576 |
Revenue deferred - gift card activations, loyalty app loads, and loyalty points and rewards earned |  | 186,303 |  |  | 122,326 |
Revenue recognized - gift card, loyalty app, and loyalty rewards redemptions, and breakage |  | (180,538) |  |  | (116,967) |
Balance, September 30 |  | 28,530 |  |  | 15,935 |
Less: current portion |  | (25,371) |  |  | (13,681) |
Deferred revenue, net of current portion, gift card and loyalty programs |  | $ | 3,159 |  |  | $ | 2,254 |
These deferred revenues reported in the Company’s condensed consolidated balance sheets were as follows:
(in thousands) |  | September 30, 2022 |  | December 31, 2021
Outstanding performance obligations |  | $ | 3,027 |  |  | $ | 2,512 |
Initial unearned franchise fees from franchisees |  | 2,390 |  |  | 2,560 |
Total deferred revenue, excluding gift card and loyalty programs |  | 5,417 |  |  | 5,072 |
Less: current portion |  | (3,458) |  |  | (2,964) |
Deferred revenue, net of current portion, excluding gift card and loyalty programs |  | $ | 1,959 |  |  | $ | 2,108 |
Revenue recognized from initial unearned franchise fees was as follows for the periods presented:
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |  |
(in thousands) |  | 2022 |  | 2021 |  | 2022 |  | 2021 |  |
Earned franchise fees |  | $ | 117 |  |  | $ | 198 |  |  | $ | 390 |  |  | $ | 514 |  |  |
Schedule of unearned franchise fees | Future amortization of initial unearned franchise fees outstanding as of September 30, 2022 is as follows::
(in thousands) |  |
Remainder of 2022 |  | $ | 112 |
2023 |  | 419 |
2024 |  | 361 |
2025 |  | 307 |
2026 |  | 265 |
Thereafter |  | 926 |
Total |  | $ | 2,390 |

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- Definition Tabular disclosure of receivable, contract asset, and contract liability from contract with customer. Includes, but is not limited to, change in contract asset and contract liability. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 10 -URI https://asc.fasb.org/extlink&oid=126920106&loc=SL49130551-203045 + Details
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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI https://asc.fasb.org/extlink&oid=126920106&loc=SL49130545-203045 + Details
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