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Segment Reporting | 9 Months Ended
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Sep. 30, 2022
Segment Reporting [Abstract] |
Segment Reporting | NOTE 18 — Segment Reporting Segment information is prepared on the same basis that the Company’s Chief Executive Officer (CEO), who is the chief operating decision maker (CODM), manages the segments, evaluates financial results and makes key operating decisions. The Company’s CEO evaluates the financial performance of the Company based on two operating segments: Company-operated shops and Franchising and other. The Company-operated shops segment includes coffee shop sales to customers. The Franchising and other segment includes bean and product sales to franchisees and includes the initial franchise fees, royalties, and marketing fees. The CODM reviews segment performance and allocates resources based upon segment contribution, which is defined as segment gross profit before depreciation and amortization. All segment revenue is earned in the United States, and there are no intersegment revenues. As the CODM is not provided with asset information by segment, assets are reported only on a consolidated basis. Selling, general and administrative expenses primarily consist of the Company’s unallocated corporate expenses. Unallocated corporate expenses include corporate administrative functions that support the segments but are not directly attributable to or managed by any segment and are not included in the reported financial results of the segments. No changes have been made to the Company’s segments during the three and nine months ended September 30, 2022. In addition, no customer represents 10% or more of total accounts receivable or revenues as of and for the three and nine months ended September 30, 2022 and 2021. Financial information for the Company’s reportable segments was as follows for the periods presented:
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |  |
(in thousands) |  | 2022 |  | 2021 ¹ |  | 2022 |  | 2021 ¹ |  |
Revenues: |  |  |  |  |  |  |  |  |  |
Company-operated shops |  | $ | 173,501 |  |  | $ | 108,661 |  |  | $ | 464,200 |  |  | $ | 289,548 |  |  |
Franchising and other |  | 25,147 |  |  | 21,142 |  |  | 72,985 |  |  | 68,248 |  |  |
Total revenues |  | 198,648 |  |  | 129,803 |  |  | 537,185 |  |  | 357,796 |  |  |
Cost of sales: |  |  |  |  |  |  |  |  |  |
Company-operated shops |  | 138,781 |  |  | 85,550 |  |  | 381,623 |  |  | 219,407 |  |  |
Franchising and other |  | 9,311 |  |  | 5,229 |  |  | 29,006 |  |  | 19,347 |  |  |
Total cost of sales |  | 148,092 |  |  | 90,779 |  |  | 410,629 |  |  | 238,754 |  |  |
Segment contribution: |  |  |  |  |  |  |  |  |  |
Company-operated shops |  | 44,344 |  |  | 27,405 |  |  | 107,648 |  |  | 81,179 |  |  |
Franchising and other |  | 17,314 |  |  | 17,616 |  |  | 48,319 |  |  | 53,629 |  |  |
Total segment contribution |  | $ | 61,658 |  |  | $ | 45,021 |  |  | $ | 155,967 |  |  | $ | 134,808 |  |  |
Depreciation and amortization: |  |  |  |  |  |  |  |  |  |
Company-operated shops |  | 9,624 |  |  | 4,294 |  |  | 25,071 |  |  | 11,038 |  |  |
Franchising and other |  | 1,478 |  |  | 1,703 |  |  | 4,340 |  |  | 4,728 |  |  |
Total depreciation and amortization |  | 11,102 |  |  | 5,997 |  |  | 29,411 |  |  | 15,766 |  |  |
Selling, general and administrative |  | (45,378) |  |  | (153,700) |  |  | (132,934) |  |  | (223,174) |  |  |
Interest expense, net |  | (5,011) |  |  | (2,393) |  |  | (11,096) |  |  | (5,248) |  |  |
Other expense, net |  | (1,944) |  |  | (1,041) |  |  | (1,662) |  |  | (1,099) |  |  |
Loss before income taxes |  | $ | (1,777) |  |  | $ | (118,110) |  |  | $ | (19,136) |  |  | $ | (110,479) |  |  |
_________________ 1 The Company identified immaterial corrections related to the accrual of employee sick leave and the application of ASC 710, Compensation - General, which resulted in revisions to prior period reported amounts with impacted line items presented below for the three and nine months ended September 30, 2021, respectively. •Decrease in company-operated shops cost of sales (labor costs) of $0.3 million and $1.1 million •Decrease in total cost of sales of $0.3 million and $1.1 million •Increase in company-operated shops gross profit of $0.3 million and $1.1 million •Increase in company-operated shops segment contribution of $0.3 million and $1.1 million •Increase in total gross profit of $0.3 million and $1.1 million •Increase in total segment contribution of $0.3 million and $1.1 million •Decrease in selling, general and administrative expenses of less than $0.1 million and $0.4 million •Increase in income before income taxes of

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI https://asc.fasb.org/topic&trid=2134510 + Details
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