Segment Reporting (Details) $ in Thousands	3 Months Ended	9 Months Ended
Sep. 30, 2022 USD ($)	Sep. 30, 2021 USD ($)	Sep. 30, 2022 USD ($) segment	Sep. 30, 2021 USD ($)
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Number of operating segments \| segment			2
Revenues:	$ 198,648	$ 129,803	$ 537,185	$ 357,796
Cost of sales:	148,092	90,779	410,629	238,754
Depreciation and amortization:			31,531	17,727
Selling, general and administrative	(45,378)	(153,700)	(132,934)	(223,174)
Interest expense, net	(5,011)	(2,393)	(11,096)	(5,248)
Other expense, net	(1,944)	(1,041)	(1,662)	(1,099)
Adjustments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Cost of sales:		(281)		(1,115)
Segment contribution:		300		1,100
Selling, general and administrative		27		421
Loss before income taxes		300		1,500
Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	198,648	129,803	537,185	357,796
Cost of sales:	148,092	90,779	410,629	238,754
Segment contribution:	61,658	45,021	155,967	134,808
Depreciation and amortization:	11,102	5,997	29,411	15,766
Operating Segments \| Adjustments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Cost of sales:		(300)		(1,100)
Corporate, Non-Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Selling, general and administrative	(45,378)	(153,700)	(132,934)	(223,174)
Interest expense, net	(5,011)	(2,393)	(11,096)	(5,248)
Other expense, net	(1,944)	(1,041)	(1,662)	(1,099)
Loss before income taxes	(1,777)	(118,110)	(19,136)	(110,479)
Corporate, Non-Segment \| Adjustments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Selling, general and administrative				400
Corporate, Non-Segment \| Adjustments \| Maximum
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Selling, general and administrative		100
Company-operated shops
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	173,501	108,661	464,200	289,548
Company-operated shops \| Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	173,501	108,661	464,200	289,548
Cost of sales:	138,781	85,550	381,623	219,407
Segment contribution:	44,344	27,405	107,648	81,179
Depreciation and amortization:	9,624	4,294	25,071	11,038
Company-operated shops \| Operating Segments \| Adjustments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Cost of sales:		(300)		(1,100)
Segment contribution:		300		1,100
Franchising and other
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	25,147	21,142	72,985	68,248
Franchising and other \| Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	25,147	21,142	72,985	68,248
Cost of sales:	9,311	5,229	29,006	19,347
Segment contribution:	17,314	17,616	48,319	53,629
Depreciation and amortization:	$ 1,478	1,703	$ 4,340	4,728
Franchising and other \| Operating Segments \| Adjustments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Segment contribution:		$ 300		$ 1,100

Segment Income (Loss) Before Depreciation, Amortization and Taxes

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The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

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The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets.

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Amount, before tax, of income (loss) attributable to parent. Includes, but is not limited to, income (loss) from continuing operations, discontinued operations and equity method investments.

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The net amount of nonoperating interest income (expense).

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Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

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Amount of income (expense) related to nonoperating activities, classified as other.

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Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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The aggregate total costs related to selling a firm's product and services, as well as all other general and administrative expenses. Direct selling expenses (for example, credit, warranty, and advertising) are expenses that can be directly linked to the sale of specific products. Indirect selling expenses are expenses that cannot be directly linked to the sale of specific products, for example telephone expenses, Internet, and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, utilities, communication, etc.

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