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Revenue Recognition (Tables) | 12 Months Ended
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Dec. 31, 2023
Revenue from Contract with Customer [Abstract] |
Schedule of Disaggregates Revenue by Major Component | The following table disaggregates revenue by major component:
|  |  |  | Year Ended December 31,
(in thousands) |  |  |  |  |  | 2023 |  | 2022 |  | 2021
Company-operated shops |  |  |  |  |  | $ | 857,939 |  |  | $ | 639,710 |  |  | $ | 403,746 |
Franchising |  |  |  |  |  | 101,907 |  |  | 93,756 |  |  | 87,465 |
Other |  |  |  |  |  | 5,930 |  |  | 5,546 |  |  | 6,665 |
Total revenues |  |  |  |  |  | $ | 965,776 |  |  | $ | 739,012 |  |  | $ | 497,876 |
Schedule of Deferred Revenue Activity | Deferred Revenue Deferred revenue activity related to the Company’s gift card and loyalty programs was as follows:
|  | Year Ended December 31,
(in thousands) |  | 2023 |  | 2022
Beginning balance |  | $ | 26,904 |  |  | $ | 22,765 |
Revenue deferred - gift card activations, loyalty app loads, and loyalty points and rewards earned |  | 362,482 |  |  | 261,909 |
Revenue recognized - gift card, loyalty app, loyalty rewards redemptions, and breakage |  | (354,770) |  |  | (257,770) |
Ending balance |  | 34,616 |  |  | 26,904 |
Less: current portion |  | (29,937) |  |  | (22,748) |
Deferred revenue, net of current portion, gift card and loyalty programs |  | $ | 4,679 |  |  | $ | 4,156 |
These deferred revenues reported in the Company’s consolidated balance sheets were as follows:
(in thousands) |  | December 31, 2023 |  | December 31, 2022
Outstanding performance obligations |  | $ | — |  |  | $ | 2,152 |
Initial unearned franchise fees from franchise partners |  | 2,409 |  |  | 2,398 |
Total deferred revenue, excluding gift card and loyalty programs |  | 2,409 |  |  | 4,550 |
Less: current portion |  | (412) |  |  | (2,587) |
Deferred revenue, net of current portion, excluding gift card and loyalty programs |  | $ | 1,997 |  |  | $ | 1,963 |
Revenue recognized during the three years ended December 31, 2023 that was included in the respective deferred revenue liability balances at the beginning of the period are shown below.
|  |  |  | Year Ended December 31,
(in thousands) |  |  |  |  |  | 2023 |  | 2022 |  | 2021
Gift card redemptions 1 |  |  |  |  |  | $ | 5,149 |  |  | $ | 3,965 |  |  | $ | 3,805 |
Earned franchise fees |  |  |  |  |  | 454 |  |  | 507 |  |  | 630 |
_____________________ 1 Amounts exclude cash loads and transactions related to the Company’s loyalty rewards program.
Schedule of Unearned Franchise Fees | Future recognition of initial unearned franchise fees as of December 31, 2023 is as follows:
(in thousands) |  |
2024 |  | $ | 412 |
2025 |  | 358 |
2026 |  | 316 |
2027 |  | 271 |
2028 |  | 222 |
Thereafter |  | 830 |
Total |  | $ | 2,409 |

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- Definition Tabular disclosure of receivable, contract asset, and contract liability from contract with customer. Includes, but is not limited to, change in contract asset and contract liability. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 10 -Publisher FASB -URI https://asc.fasb.org//1943274/2147479806/606-10-50-10 + Details
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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org//1943274/2147479806/606-10-50-5 + Details
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