Segment Reporting (Details) $ in Thousands	12 Months Ended
Dec. 31, 2023 USD ($) segment	Dec. 31, 2022 USD ($)	Dec. 31, 2021 USD ($)
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Number of operating segments \| segment	2
Revenues:	$ 965,776	$ 739,012	$ 497,876
Cost of sales:	714,480	558,096	344,573
Depreciation and amortization:	69,135	44,728	25,217
Selling, general and administrative	(205,074)	(183,528)	(264,529)
Interest expense, net	(32,321)	(18,018)	(7,093)
Other income (expense), net	3,018	3,976	(1,240)
Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	965,776	739,012	497,876
Cost of sales:	714,480	558,096	344,573
Segment contribution:	318,782	222,928	175,857
Depreciation and amortization:	67,486	42,012	22,554
Corporate, Non-Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Selling, general and administrative	(205,074)	(183,528)	(264,529)
Interest expense, net	(32,321)	(18,018)	(7,093)
Other income (expense), net	3,018	3,976	(1,240)
Income (loss) before income taxes	16,919	(16,654)	(119,559)
Company-operated shops
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	857,939	639,710	403,746
Company-operated shops \| Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	857,939	639,710	403,746
Cost of sales:	677,704	518,383	317,045
Segment contribution:	242,323	157,633	102,992
Depreciation and amortization:	62,088	36,306	16,291
Franchising and other
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	107,837	99,302	94,130
Franchising and other \| Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenues:	107,837	99,302	94,130
Cost of sales:	36,776	39,713	27,528
Segment contribution:	76,459	65,295	72,865
Depreciation and amortization:	$ 5,398	$ 5,706	$ 6,263

Segment Income (Loss) Before Depreciation, Amortization and Taxes

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The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

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The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets.

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Amount, before tax, of income (loss) attributable to parent. Includes, but is not limited to, income (loss) from continuing operations, discontinued operations and equity method investments.

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The net amount of nonoperating interest income (expense).

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Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

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Amount of income (expense) related to nonoperating activities, classified as other.

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Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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The aggregate total costs related to selling a firm's product and services, as well as all other general and administrative expenses. Direct selling expenses (for example, credit, warranty, and advertising) are expenses that can be directly linked to the sale of specific products. Indirect selling expenses are expenses that cannot be directly linked to the sale of specific products, for example telephone expenses, Internet, and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, utilities, communication, etc.

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