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Stock-Based Awards - Significant Assumptions and the Valuation of Stock Options and Restricted Share Units (Details) (USD $)
12 Months Ended
Jul. 26, 2014
Jul. 27, 2013
Jul. 28, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Weighted average fair value of stock options granted $ 17.43 $ 11.66 $ 12.51
Risk-free interest rate 2.7304% 1.60% 1.80%
Expected life (years) 8 years 9 months 11 days 9 years 3 months 18 days 9 years 4 months 24 days
Expected volatility 55.10% 55.40% 56.10%
Expected dividends 0.00% 0.00% 0.00%
Restricted Share Units (RSUs)
     
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Weighted average fair value granted $ 27.54 $ 18.52 $ 19.49
Performance Restricted Share Units
     
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Weighted average fair value granted $ 27.66 $ 18.08 $ 19.47