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Share-based payments (Tables) | 12 Months Ended
--- | ---
Dec. 31, 2018
Share-based payments |
Schedule of assumptions used in determining the fair value of the share options | :
Assumptions |  | 2017
Expected dividend yield |  | 0%
Risk-free interest rate |  | 1.96%
Expected volatility |  | 61.0%
Expected life |  | 5 years
Exercise multiples |  | 2.80 times
Weighted average fair value of underlying ordinary shares (US$/share) |  | 25.09
Schedule of share option movements |
|  |  |  |  |  | Weighted |  |  |  | Weighted |  |
|  |  |  | Weighted |  | average |  | Weighted |  | average |  |
|  |  |  | average |  | remaining |  | average |  | intrinsic |  |
|  |  |  | exercise |  | contractual |  | fair value |  | value |  | Aggregate
|  | Options |  | price per |  | years to expiry |  | at grant |  | per |  | intrinsic
|  | outstanding |  | share |  | per share |  | date |  | option |  | value
|  |  |  | US$ |  |  |  | US$ |  | US$ |  | US$
As of January 1, 2016 |  | 2,436,871 |  | 1.33 |  | 5.89 | years |  |  |  |  |
Exercised |  | (560,930) |  | 1.53 |  | 4.61 | years |  |  |  |  |
Forfeited |  | (3,000) |  | 2.50 |  | 4.92 | years |  |  |  |  |
Outstanding as of December 31, 2016 |  | 1,872,941 |  | 0.78 |  | 4.97 | years |  |  |  |  |
Granted |  | 1,320,000 |  | 68.35 |  | 4.00 | years |  |  |  |  |
Exercised |  | (454,708) |  | 1.95 |  | 3.75 | years |  |  |  |  |
Outstanding as of December 31, 2017 |  | 2,738,233 |  | 33.50 |  | 4.14 | years |  |  |  |  |
Exercised |  | (356,736) |  | 1.65 |  | 2.77 | years |  |  |  |  |
Outstanding as of December 31, 2018 |  | 2,381,497 |  | 26.61 |  | 3.05 | years |  |  |  |  |
Non-vested as of December 31, 2018 |  | 687,500 |  |  |  |  |  |  |  |  |  |
Options vested and expected to vest as of December 31, 2018 |  | 2,381,497 |  | 26.61 |  | 3.05 | years | 17.76 |  | 27.98 |  | 66,644,636
Exercisable as of December 31, 2018 |  | 1,693,997 |  | 18.21 |  | 3.07 | years | 9.58 |  | 36.39 |  | 61,644,292
Schedule of non-vested shares movement |
|  | Non-vested shares
|  | outstanding
Outstanding as of January 1, 2016 |  | 2,094,709
Granted |  | 1,815,919
Vested |  | (1,119,032)
Forfeited |  | (371,731)
Outstanding as of December 31, 2016 |  | 2,419,865
Granted |  | 2,900,580
Vested |  | (925,623)
Forfeited |  | (464,564)
Outstanding as of December 31, 2017 |  | 3,930,258
Granted |  | 1,102,576
Vested |  | (1,322,560)
Forfeited |  | (786,772)
Outstanding as of December 31, 2018 |  | 2,923,502
Schedule of share-based compensation expenses |
|  | Year ended December 31,
|  | 2016 |  | 2017 |  | 2018
|  | RMB |  | RMB |  | RMB
Fulfillment expenses |  | (38,428) |  | (73,235) |  | (73,151)
Marketing expenses |  | (38,459) |  | (40,364) |  | (41,063)
Technology and content expenses |  | (183,122) |  | (206,073) |  | (203,594)
General and administrative expenses |  | (215,644) |  | (347,426) |  | (353,402)
|  | (475,653) |  | (667,098) |  | (671,210)

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- Definition Tabular disclosure for stock option plans. Includes, but is not limited to, outstanding awards at beginning and end of year, grants, exercises, forfeitures, and weighted-average grant date fair value. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure of the significant assumptions used during the year to estimate the fair value of stock options, including, but not limited to: (a) expected term of share options and similar instruments, (b) expected volatility of the entity's shares, (c) expected dividends, (d) risk-free rate(s), and (e) discount for post-vesting restrictions. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (f)(2) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure of the number and weighted-average grant date fair value of equity-based compensation awards that were outstanding at the beginning and end of the year, vested and expected to vest, exercisable or convertible at the end of the year, and the number of awards that were granted, exercised or converted, forfeited, and expired during the year. + References No definition available. + Details
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