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Summary of significant accounting policies (Tables)

12 Months Ended

Dec. 31, 2018

Schedule of financial information of the Group's consolidated VIEs and VIEs' subsidiaries, including total assets, total liabilities, total equity, net revenues, total operating expenses, net income (loss) attributable to the Company and cash flows after intercompany eliminations

		As of  December 31,
		2017		2018
		RMB		RMB
Total assets		5,520,550		5,974,238
Current liabilities:
Accounts payable		(87,926)		(85,257)
Advances from customers		(965,275)		(751,615)
Accrued expenses and other current liabilities		(1,618,716)		(2,689,273)
Amounts due to related parties		(616)		(22,225)
Deferred income		(54,543)		(204,925)
Total current liabilities		(2,727,076)		(3,753,295)
Deferred tax liability		(4,224)		(3,617)
Deferred income		(838)		(298)
Total liabilities		(2,732,138)		(3,757,210)

		Year ended December 31,
		2016		2017		2018
		RMB		RMB		RMB
Net revenues		5,500,226		1,583,466		2,455,488
Total operating expenses		(1,740,370)		(5,243,573)		(5,826,283)
Net income (loss)		230,954		(3,784,932)		(3,531,460)

		Year ended December 31,
		2016		2017		2018
		RMB		RMB		RMB
Net cash used in operating activities		(1,192,894)		(801,931)		(294,853)
Net cash provided by (used in) investing activities		626,798		1,435,001		(48,162)
Net cash (used in) provided by financing activities		(108,779)		1,144,728		(17,698)

Schedule of classification and estimated useful lives of plant and equipment

Classification		Estimated useful life
Buildings		20 years
Furniture, fixtures and equipment		2 to 10 years
Leasehold improvements		Shorter of lease term or the estimated useful life of lease improvements
Motor vehicles		5 years
Software		3 years

Schedule of estimated economic lives of the intangible assets

Classification		Estimated economic life
Customer relationships		4-14 years
Trademarks		2-5 years
Non-compete agreement		3 years
Domain names		2-3 years
Payment license		Indefinite life

Schedule of fair value measurements of the Group's assets that are measured at fair value on a recurring basis in periods subsequent to their initial recognition

				Fair Value Measurements at Reporting
				Date Using
				Quoted Prices
				in Active		Significant
				Markets for		Other		Significant
		As of		Identical		Observable		Unobservable
		December 31,		Assets		Inputs		Inputs
Description		2017		(Level 1)		(Level 2)		(Level 3)
		RMB		RMB		RMB		RMB
Other investments:
- Equity investments with readily determinable fair value		352		352		—		—
- Available-for-sale debt securities		145,930		—		145,930		—
				Fair Value Measurements at Reporting
				Date Using
				Quoted Prices
				in Active		Significant
				Markets for		Other		Significant
		As of		Identical		Observable		Unobservable
		December 31,		Assets		Inputs		Inputs
Description		2018		(Level 1)		(Level 2)		(Level 3)
		RMB		RMB		RMB		RMB
Other investments:
- Equity investments with readily determinable fair value		217,036		217,036		—		—
- Available-for-sale debt securities		130,358		—		130,358		—

ASU 2014-09

Schedule of the cumulative effect of the changes made to the consolidated balance sheets and statement of operations

		Balance at		Adjustments		Balance at
		December 31,		Due to		January 1,
		2017		Topic 606		2018
		RMB		RMB		RMB
Assets
Accounts receivable, net		4,803,527		530,994		5,334,521
Inventories		6,960,251		(898,641)		6,061,610
Liabilities
Advances from customers		2,339,914		(1,065,924)		1,273,990
Accrued expenses and other current liabilities		3,537,151		521,907		4,059,058
Equity
Retained earnings		5,602,681		176,370		5,779,051

The adjustments above related primarily to unfulfilled performance obligations on the sales of product goods to be passed to customers and refund liabilities in relation to return rights.

The following table details the impacts of the adoption of Topic 606 on the consolidated balance sheet as of December 31, 2018:

		December 31, 2018
				Balances Without
		As		Adoption of		Effect of
		Reported		Topic 606		Change
		RMB		RMB		RMB
Assets
Accounts receivable, net		5,674,731		5,138,714		536,017
Inventories		5,368,106		6,488,200		(1,120,094)
Liabilities
Advances from customers		1,473,134		2,871,523		(1,398,389)
Accrued expenses and other current liabilities		5,512,605		4,935,318		577,287
Equity
Retained earnings		7,907,396		7,670,370		237,026

The following table details the impacts of the adoption of Topic 606 on the consolidated statements of operations and comprehensive income for the year ended December 31, 2018:

		Year Ended December 31, 2018
				Balances Without
		As		Adoption of		Effect of
		Reported		Topic 606		Change
		RMB		RMB		RMB
Revenue
Product revenues		81,510,275		80,343,367		1,166,908
Other revenue		3,013,673		2,951,922		61,751
Cost applicable to revenue
Cost of revenues		67,454,981		66,508,966		946,015
Operating and income tax expenses
Income tax expense		566,604		520,985		45,619
Net income
Net income		2,133,472		1,896,447		237,025

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