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Summary of Significant Accounting Policies - Accounting standards recently adopted (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Jan. 01, 2018
CNY (¥)
Dec. 31, 2018
USD ($)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2018
CNY (¥)
Jan. 02, 2018
CNY (¥)
ASSETS              
Accounts receivable, net   $ 825,355   ¥ 4,803,527   ¥ 5,674,731 ¥ 5,334,521
Inventories   780,759   6,960,251   5,368,106 6,061,610
Liabilities              
Advances from customers (Including advances from customers of the consolidated VIEs and VIEs' subsidiaries without recourse to the Company of RMB965,275 and RMB751,615 as of December 31, 2017 and 2018, respectively)   214,258   2,339,914   1,473,134 1,273,990
Accrued expenses and other current liabilities   801,775   3,537,151   5,512,605 4,059,058
Equity              
Retained earnings   1,150,083   5,602,681   7,907,396 5,779,051
Revenue              
Net revenues   12,293,499 ¥ 84,523,948 72,912,313 ¥ 56,591,302    
Cost applicable to revenue              
Cost of revenues   9,810,920 67,454,981 56,618,471 42,994,688    
Operating and income tax expenses              
Income tax expense   82,409 566,604 626,140 601,828    
Net income              
Net income   310,301 2,133,472 1,892,433 1,992,767    
Product revenues              
Revenue              
Net revenues   11,855,178 81,510,275 71,171,653 55,281,900    
Other revenues              
Revenue              
Net revenues   $ 438,321 3,013,673 ¥ 1,740,660 ¥ 1,309,402    
ASU 2016-01              
Net income              
Cumulative-effect adjustment ¥ 400            
ASU 2016-02              
Accounting standards issued but not adopted              
Impact and estimates a material increase of lease-related assets and liabilities     451,400        
Balances Without Adoption of Topic 606              
Cost applicable to revenue              
Cost of revenues     66,508,966        
Operating and income tax expenses              
Income tax expense     520,985        
Net income              
Net income     1,896,447        
Balances Without Adoption of Topic 606 | Product revenues              
Revenue              
Net revenues     80,343,367        
Balances Without Adoption of Topic 606 | Other revenues              
Revenue              
Net revenues     2,951,922        
Balances Without Adoption of Topic 606 | ASU 2014-09              
ASSETS              
Accounts receivable, net           5,138,714  
Inventories           6,488,200  
Liabilities              
Advances from customers (Including advances from customers of the consolidated VIEs and VIEs' subsidiaries without recourse to the Company of RMB965,275 and RMB751,615 as of December 31, 2017 and 2018, respectively)           2,871,523  
Accrued expenses and other current liabilities           4,935,318  
Equity              
Retained earnings           7,670,370  
Adjustments Due to Topic 606              
ASSETS              
Accounts receivable, net             530,994
Inventories             (898,641)
Liabilities              
Advances from customers (Including advances from customers of the consolidated VIEs and VIEs' subsidiaries without recourse to the Company of RMB965,275 and RMB751,615 as of December 31, 2017 and 2018, respectively)             (1,065,924)
Accrued expenses and other current liabilities             521,907
Equity              
Retained earnings             ¥ 176,370
Cost applicable to revenue              
Cost of revenues     946,015        
Operating and income tax expenses              
Income tax expense     45,619        
Net income              
Net income     237,025        
Adjustments Due to Topic 606 | Product revenues              
Revenue              
Net revenues     1,166,908        
Adjustments Due to Topic 606 | Other revenues              
Revenue              
Net revenues     ¥ 61,751        
Adjustments Due to Topic 606 | ASU 2014-09              
ASSETS              
Accounts receivable, net           536,017  
Inventories           (1,120,094)  
Liabilities              
Advances from customers (Including advances from customers of the consolidated VIEs and VIEs' subsidiaries without recourse to the Company of RMB965,275 and RMB751,615 as of December 31, 2017 and 2018, respectively)           (1,398,389)  
Accrued expenses and other current liabilities           577,287  
Equity              
Retained earnings           ¥ 237,026