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Share-based payments - Non-vested shares (Details)
¥ / shares in Units, ¥ in Thousands
12 Months Ended
Dec. 31, 2018
CNY (¥)
$ / shares
Dec. 31, 2018
CNY (¥)
¥ / shares
shares
Dec. 31, 2017
CNY (¥)
$ / shares
Dec. 31, 2017
CNY (¥)
¥ / shares
shares
Dec. 31, 2016
$ / shares
Dec. 31, 2016
CNY (¥)
¥ / shares
shares
Share-based Payments            
Number of options       1,320,000    
Share based payment expenses recognized | ¥   ¥ 671,210   ¥ 667,098   ¥ 475,653
Employees            
Share-based Payments            
Share based payment expenses recognized | ¥   ¥ 65,884   ¥ 54,505   ¥ 7,002
Restricted shares            
Share-based Payments            
Non-vested ordinary shares granted to executive officers, employees, members of Audit Committee and consultants (in shares)   1,102,576   2,900,580   1,815,919
Non-vested shares movement            
Outstanding at the beginning of the period   3,930,258   2,419,865   2,094,709
Granted   1,102,576   2,900,580   1,815,919
Vested   (1,322,560)   (925,623)   (1,119,032)
Forfeited   (786,772)   (464,564)   (371,731)
Outstanding at the end of the period   2,923,502   3,930,258   2,419,865
Restricted shares | Employees            
Share-based Payments            
Share based payment expenses recognized | ¥   ¥ 605,326   ¥ 612,593   ¥ 468,651
2012 Stock Incentive Plan | Restricted shares            
Share-based Payments            
Non-vested ordinary shares granted to executive officers, employees, members of Audit Committee and consultants (in shares)   1,102,576   2,900,580   1,815,919
Vesting period   4 years        
Vesting percentage on first anniversary from grant date   25.00%        
Percentage of awards vesting on a monthly basis, ending on the fourth anniversary of the grant date   75.00%        
Period over which remaining three-fourth shares will vest on a monthly basis   3 years        
Aggregate fair value of the restricted shares at grant dates | ¥   ¥ 527,552   ¥ 1,082,797   ¥ 824,474
Unrecognized compensation cost related to non-vested shares | ¥ ¥ 1,202,977 ¥ 1,202,977 ¥ 1,432,463 ¥ 1,432,463    
Weighted-average vesting period over which unrecognized compensation cost is to be recognized   2 years 3 months 26 days        
Weighted average granted fair value per share of non-vested shares granted during the year (in dollars per share) | (per share) ¥ 65.59 ¥ 478.47 ¥ 55.51 ¥ 361.18 $ 67.66 ¥ 469.76
Non-vested shares movement            
Granted   1,102,576   2,900,580   1,815,919
2012 Stock Incentive Plan | Restricted shares | Key management            
Share-based Payments            
Forfeiture rate (as a percent)   0.00%   0.00%   0.00%
2012 Stock Incentive Plan | Restricted shares | Employees            
Share-based Payments            
Forfeiture rate (as a percent)   22.00%   18.00%   13.00%