    <SEC-DOCUMENT>0001437749-15-004907-index.html : 20150312
    <SEC-HEADER>0001437749-15-004907.hdr.sgml : 20150312
    <ACCEPTANCE-DATETIME>20150312163156
    ACCESSION NUMBER:		0001437749-15-004907
    CONFORMED SUBMISSION TYPE:	DEF 14A
    PUBLIC DOCUMENT COUNT:		7
    CONFORMED PERIOD OF REPORT:	20150423
    FILED AS OF DATE:		20150312
    DATE AS OF CHANGE:		20150312
    EFFECTIVENESS DATE:		20150312

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			LITHIA MOTORS INC
    		CENTRAL INDEX KEY:			0001023128
    		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
    		IRS NUMBER:				930572810
    		STATE OF INCORPORATION:			OR
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		DEF 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-14733
    		FILM NUMBER:		15696279

    	BUSINESS ADDRESS:
    		STREET 1:		150 NORTH BARTLETT STREET
    		CITY:			MEDFORD
    		STATE:			OR
    		ZIP:			97501
    		BUSINESS PHONE:		541-776-6401

    	MAIL ADDRESS:
    		STREET 1:		150 NORTH BARTLETT STREET
    		CITY:			MEDFORD
    		STATE:			OR
    		ZIP:			97501
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>DEF 14A
    <SEQUENCE>1
    <FILENAME>lad20150311_def14a.htm
    <DESCRIPTION>FORM DEF 14A
    <TEXT>
    Document 1 - file: lad20150311_def14a.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>2
    <FILENAME>proxy2.jpg
    <TEXT>
    Document 2 - file: proxy2.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>3
    <FILENAME>proxy1.jpg
    <TEXT>
    Document 3 - file: proxy1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>lad20150311_def14aimg002.gif
    <TEXT>
    Document 4 - file: lad20150311_def14aimg002.gif

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>lad20150311_def14aimg001.gif
    <TEXT>
    Document 5 - file: lad20150311_def14aimg001.gif

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>sig1.jpg
    <TEXT>
    Document 6 - file: sig1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>logo.jpg
    <TEXT>
    Document 7 - file: logo.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>