<SEC-DOCUMENT>0001023128-16-000098.txt : 20160310
<SEC-HEADER>0001023128-16-000098.hdr.sgml : 20160310
<ACCEPTANCE-DATETIME>20160310190242
ACCESSION NUMBER:		0001023128-16-000098
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20160301
FILED AS OF DATE:		20160310
DATE AS OF CHANGE:		20160310

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LITHIA MOTORS INC
		CENTRAL INDEX KEY:			0001023128
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
		IRS NUMBER:				930572810
		STATE OF INCORPORATION:			OR
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		150 NORTH BARTLETT STREET
		CITY:			MEDFORD
		STATE:			OR
		ZIP:			97501
		BUSINESS PHONE:		541-776-6401

	MAIL ADDRESS:	
		STREET 1:		150 NORTH BARTLETT STREET
		CITY:			MEDFORD
		STATE:			OR
		ZIP:			97501

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Robino David J
		CENTRAL INDEX KEY:			0001399725

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14733
		FILM NUMBER:		161499013

	MAIL ADDRESS:	
		STREET 1:		7159 PINE RIDGE DR
		CITY:			MEDFORD
		STATE:			OR
		ZIP:			97504
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2016-03-01</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001023128</issuerCik>
        <issuerName>LITHIA MOTORS INC</issuerName>
        <issuerTradingSymbol>LAD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001399725</rptOwnerCik>
            <rptOwnerName>Robino David J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>150 N. BARTLETT</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>MEDFORD</rptOwnerCity>
            <rptOwnerState>OR</rptOwnerState>
            <rptOwnerZipCode>97501</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <ownerSignature>
        <signatureName>By: Larissa McAlister, Attorney-in-Fact</signatureName>
        <signatureDate>2016-03-10</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>robinopoa.txt
<DESCRIPTION>EDGAR SUPPORTING DOCUMENT
<TEXT>
POWER OF ATTORNEY
(Section 16(a) Reporting)

The undersigned, an officer, director or shareholder of Lithia
Motors, Inc. (the "Company"), hereby constitutes and appoints
Edward Impert, John North and Larissa McAlister, and any one of
them, the undersigned?s true and lawful attorney and agent (1)
to execute in the undersigned?s name any and all reports
required to be filed under Section 16(a) of the Securities
Exchange Act of 1934 with respect to securities of the Company;
(2) to file the reports with the Securities and Exchange
Commission ("SEC") and any applicable stock exchange; and (3) to
do and perform any and all acts for and on  behalf of the
undersigned which may be necessary or desirable to execute and
file any such reports, including without limitation the filing
of a Form ID or any other documents necessary or appropriate to
enable the undersigned to file reports electronically with the
SEC.

This Power of Attorney revokes all prior Power of Attorney
relating to reporting under Section 16(a) with respect to equity
securities of the Company and shall remain in effect until
revoked by a subsequently filed instrument.

DATED:  March 2, 2016


						/s/ David J Robino
						David J Robino


</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
