    <SEC-DOCUMENT>0001140361-21-007488-index.html : 20210305
    <SEC-HEADER>0001140361-21-007488.hdr.sgml : 20210305
    <ACCEPTANCE-DATETIME>20210305164403
    ACCESSION NUMBER:		0001140361-21-007488
    CONFORMED SUBMISSION TYPE:	PRE 14A
    PUBLIC DOCUMENT COUNT:		35
    CONFORMED PERIOD OF REPORT:	20210429
    FILED AS OF DATE:		20210305
    DATE AS OF CHANGE:		20210305

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			LITHIA MOTORS INC
    		CENTRAL INDEX KEY:			0001023128
    		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
    		IRS NUMBER:				930572810
    		STATE OF INCORPORATION:			OR
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		PRE 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-14733
    		FILM NUMBER:		21719080

    	BUSINESS ADDRESS:
    		STREET 1:		150 NORTH BARTLETT STREET
    		CITY:			MEDFORD
    		STATE:			OR
    		ZIP:			97501
    		BUSINESS PHONE:		541-776-6401

    	MAIL ADDRESS:
    		STREET 1:		150 NORTH BARTLETT STREET
    		CITY:			MEDFORD
    		STATE:			OR
    		ZIP:			97501
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>PRE 14A
    <SEQUENCE>1
    <FILENAME>nc10018721x1_pre14a.htm
    <DESCRIPTION>PRE 14A
    <TEXT>
    Document 1 - file: nc10018721x1_pre14a.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>2
    <FILENAME>nc10018721x1_pc1.jpg
    <TEXT>
    Document 2 - file: nc10018721x1_pc1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>3
    <FILENAME>nc10018721x1_pc2.jpg
    <TEXT>
    Document 3 - file: nc10018721x1_pc2.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>nc10018721x1_pre14a-image01.jpg
    <TEXT>
    Document 4 - file: nc10018721x1_pre14a-image01.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>nc10018721x1_pre14a-image02.jpg
    <TEXT>
    Document 5 - file: nc10018721x1_pre14a-image02.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>nc10018721x1_pre14a-image03.jpg
    <TEXT>
    Document 6 - file: nc10018721x1_pre14a-image03.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>nc10018721x1_pre14a-image04.jpg
    <TEXT>
    Document 7 - file: nc10018721x1_pre14a-image04.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>nc10018721x1_pre14a-image05.jpg
    <TEXT>
    Document 8 - file: nc10018721x1_pre14a-image05.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>nc10018721x1_pre14a-image06.jpg
    <TEXT>
    Document 9 - file: nc10018721x1_pre14a-image06.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>10
    <FILENAME>nc10018721x1_pre14a-image07.jpg
    <TEXT>
    Document 10 - file: nc10018721x1_pre14a-image07.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>11
    <FILENAME>nc10018721x1_pre14a-image08.jpg
    <TEXT>
    Document 11 - file: nc10018721x1_pre14a-image08.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>12
    <FILENAME>nc10018721x1_pre14a-image09.jpg
    <TEXT>
    Document 12 - file: nc10018721x1_pre14a-image09.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>13
    <FILENAME>nc10018721x1_pre14a-image10.jpg
    <TEXT>
    Document 13 - file: nc10018721x1_pre14a-image10.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>14
    <FILENAME>nc10018721x1_pre14a-image11.jpg
    <TEXT>
    Document 14 - file: nc10018721x1_pre14a-image11.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>15
    <FILENAME>nc10018721x1_pre14a-image12.jpg
    <TEXT>
    Document 15 - file: nc10018721x1_pre14a-image12.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>16
    <FILENAME>nc10018721x1_pre14a-image13.jpg
    <TEXT>
    Document 16 - file: nc10018721x1_pre14a-image13.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>17
    <FILENAME>nc10018721x1_pre14a-image14.jpg
    <TEXT>
    Document 17 - file: nc10018721x1_pre14a-image14.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>18
    <FILENAME>nc10018721x1_pre14a-image15.jpg
    <TEXT>
    Document 18 - file: nc10018721x1_pre14a-image15.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>19
    <FILENAME>nc10018721x1_pre14a-image16.jpg
    <TEXT>
    Document 19 - file: nc10018721x1_pre14a-image16.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>20
    <FILENAME>nc10018721x1_pre14a-image17.jpg
    <TEXT>
    Document 20 - file: nc10018721x1_pre14a-image17.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>21
    <FILENAME>nc10018721x1_pre14a-image18.jpg
    <TEXT>
    Document 21 - file: nc10018721x1_pre14a-image18.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>22
    <FILENAME>nc10018721x1_pre14a-image19.jpg
    <TEXT>
    Document 22 - file: nc10018721x1_pre14a-image19.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>23
    <FILENAME>nc10018721x1_pre14a-image20.jpg
    <TEXT>
    Document 23 - file: nc10018721x1_pre14a-image20.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>24
    <FILENAME>nc10018721x1_pre14a-image21.jpg
    <TEXT>
    Document 24 - file: nc10018721x1_pre14a-image21.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>25
    <FILENAME>nc10018721x1_pre14a-image22.jpg
    <TEXT>
    Document 25 - file: nc10018721x1_pre14a-image22.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>26
    <FILENAME>nc10018721x1_pre14a-image23.jpg
    <TEXT>
    Document 26 - file: nc10018721x1_pre14a-image23.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>27
    <FILENAME>nc10018721x1_pre14a-image24.jpg
    <TEXT>
    Document 27 - file: nc10018721x1_pre14a-image24.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>28
    <FILENAME>nc10018721x1_pre14a-image25.jpg
    <TEXT>
    Document 28 - file: nc10018721x1_pre14a-image25.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>29
    <FILENAME>nc10018721x1_pre14a-image26.jpg
    <TEXT>
    Document 29 - file: nc10018721x1_pre14a-image26.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>30
    <FILENAME>nc10018721x1_pre14a-image27.jpg
    <TEXT>
    Document 30 - file: nc10018721x1_pre14a-image27.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>31
    <FILENAME>nc10018721x1_pre14a-image28.jpg
    <TEXT>
    Document 31 - file: nc10018721x1_pre14a-image28.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>32
    <FILENAME>nc10018721x1_pre14a-image29.jpg
    <TEXT>
    Document 32 - file: nc10018721x1_pre14a-image29.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>33
    <FILENAME>nc10018721x1_pre14a-image30.jpg
    <TEXT>
    Document 33 - file: nc10018721x1_pre14a-image30.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>34
    <FILENAME>nc10018721x1_pre14a-image31.jpg
    <TEXT>
    Document 34 - file: nc10018721x1_pre14a-image31.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>35
    <FILENAME>nc10018721x1_pre14a-image32.jpg
    <TEXT>
    Document 35 - file: nc10018721x1_pre14a-image32.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>