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Segment Information (Tables)

9 Months Ended

Oct. 27, 2012

Segment Reporting [Abstract]

Net Sales by Brand, Region, and Reportable Segment

Net sales by brand, region, and reportable segment are as follows:

($ in millions)		Gap				Old Navy				Banana Republic				Franchise (3)				Piperlime and Athleta				Total (4)				Percentage of Net Sales
13 Weeks Ended October 27, 2012
U.S. (1)		$	838			$	1,194			$	515			$	—			$	—			$	2,547			66	%
Canada		93				107				55				—				—				255				7
Europe		165				—				15				15				—				195				5
Asia		245				3				35				23				—				306				8
Other regions		—				—				—				52				—				52				1
Total Stores reportable segment		1,341				1,304				620				90				—				3,355				87
Direct reportable segment (2)		146				210				64				—				89				509				13
Total		$	1,487			$	1,514			$	684			$	90			$	89			$	3,864			100	%
Sales growth		5		%		9		%		8		%		11		%		31		%		8		%
($ in millions)		Gap				Old Navy				Banana Republic				Franchise (3)				Piperlime and Athleta				Total (4)				Percentage of Net Sales
13 Weeks Ended October 29, 2011
U.S. (1)		$	819			$	1,105			$	495			$	—			$	—			$	2,419			67	%
Canada		89				100				48				—				—				237				7
Europe		171				—				13				22				—				206				6
Asia		219				—				31				21				—				271				7
Other regions		—				—				—				38				—				38				1
Total Stores reportable segment		1,298				1,205				587				81				—				3,171				88
Direct reportable segment (2)		121				178				47				—				68				414				12
Total		$	1,419			$	1,383			$	634			$	81			$	68			$	3,585			100	%
Sales growth (decline)		(3		)%		(5		)%		2		%		47		%		21		%		(2		)%
($ in millions)		Gap				Old Navy				Banana Republic				Franchise (3)				Piperlime and Athleta				Total (4)				Percentage of Net Sales
39 Weeks Ended October 27, 2012
U.S. (1)		$	2,351			$	3,486			$	1,516			$	—			$	—			$	7,353			68	%
Canada		244				285				147				—				—				676				6
Europe		474				—				47				48				—				569				5
Asia		716				5				104				63				—				888				8
Other regions		—				—				—				137				—				137				1
Total Stores reportable segment		3,785				3,776				1,814				248				—				9,623				88
Direct reportable segment (2)		352				511				162				—				278				1,303				12
Total		$	4,137			$	4,287			$	1,976			$	248			$	278			$	10,926			100	%
Sales growth		4		%		6		%		8		%		21		%		31		%		6		%
($ in millions)		Gap				Old Navy				Banana Republic				Franchise (3)				Piperlime and Athleta				Total (4)				Percentage of Net Sales
39 Weeks Ended October 29, 2011
U.S. (1)		$	2,296			$	3,335			$	1,444			$	—			$	—			$	7,075			69	%
Canada		235				283				134				—				—				652				6
Europe		501				—				37				53				—				591				6
Asia		635				—				90				56				—				781				8
Other regions		—				—				—				96				—				96				1
Total Stores reportable segment		3,667				3,618				1,705				205				—				9,195				90
Direct reportable segment (2)		294				440				125				—				212				1,071				10
Total		$	3,961			$	4,058			$	1,830			$	205			$	212			$	10,266			100	%
Sales growth (decline)		(1		)%		(3		)%		1		%		47		%		20		%		—		%

_____________________________

(1) U.S. includes the United States and Puerto Rico.

(2) Online sales shipped from distribution centers located outside the U.S. were $44 million ($33 million for Canada and $11 million for Europe) and $34 million ($24 million for Canada and $10 million for Europe) for the thirteen weeks ended October 27, 2012 and October 29, 2011, respectively. Online sales shipped from distribution centers located outside the U.S. were $108 million ($76 million for Canada and $32 million for Europe) and $84 million ($58 million for Canada and $26 million for Europe) for the thirty-nine weeks ended October 27, 2012 and October 29, 2011, respectively.

(3) Franchise sales were $90 million ($78 million for Gap and $12 million for Banana Republic) and $81 million ($71 million for Gap and $10 million for Banana Republic) for the thirteen weeks ended October 27, 2012 and October 29, 2011, respectively. Franchise sales were $248 million ($217 million for Gap and $31 million for Banana Republic) and $205 million ($179 million for Gap and $26 million for Banana Republic) for the thirty-nine weeks ended October 27, 2012 and October 29, 2011, respectively.

(4) Net sales outside of the U.S. and Canada (including Direct and franchise) were $564 million and $525 million for the thirteen weeks ended October 27, 2012 and October 29, 2011, respectively. Net sales outside of the U.S. and Canada (including Direct and franchise) were $1.6 billion and $1.5 billion for the thirty-nine weeks ended October 27, 2012 and October 29, 2011, respectively.

Financial Information by Reportable Segment and Reconciliations of Operating Income

Selected financial information by reportable segment and reconciliations to our consolidated totals are as follows:

	13 Weeks Ended								39 Weeks Ended
($ in millions)	October 27, 2012				October 29, 2011				October 27, 2012				October 29, 2011
Operating income:
Stores	$	403			$	255			$	1,043			$	836
Direct	117				91				297				230
Operating income	$	520			$	346			$	1,340			$	1,066

Financial Information by Reportable Segment and Reconciliations of Segment Assets

($ in millions)	October 27, 2012				January 28, 2012				October 29, 2011
Segment Assets:
Stores	$	3,903			$	3,315			$	4,002
Direct	734				591				639
Unallocated	3,370				3,516				3,016
Total assets	$	8,007			$	7,422			$	7,657

Net Sales by Geographic Location

Net sales by geographic location are as follows:

	13 Weeks Ended								39 Weeks Ended
($ in millions)	October 27, 2012				October 29, 2011				October 27, 2012				October 29, 2011
U.S. (1)	$	3,012			$	2,799			$	8,548			$	8,062
Canada	288				261				752				710
Total North America	3,300				3,060				9,300				8,772
Other foreign	564				525				1,626				1,494
Total net sales	$	3,864			$	3,585			$	10,926			$	10,266

_____________________________

(1) U.S. includes the United States and Puerto Rico.

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