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Segment Information | 6 Months Ended
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Aug. 01, 2015
Segment Reporting [Abstract] |
Segment Information | Segment Information The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. As of August 1, 2015, our operating segments included Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. The operating results for the twenty-six weeks ended August 1, 2015 and the thirteen and twenty-six weeks ended August 2, 2014 also include Piperlime, which was discontinued as of April 30, 2015. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of August 1, 2015. Net sales by brand and region are as follows:
($ in millions) |  | Gap Global |  | Old Navy Global |  | Banana Republic Global |  | Other (2) |  | Total |  | Percentage of Net Sales
13 Weeks Ended August 1, 2015 |  |  |  |  |  |
U.S. (1) |  | $ | 795 |  |  | $ | 1,500 |  |  | $ | 563 |  |  | $ | 177 |  |  | $ | 3,035 |  |  | 78 | %
Canada |  | 88 |  |  | 124 |  |  | 59 |  |  | 1 |  |  | 272 |  |  | 7 |
Europe |  | 176 |  |  | — |  |  | 20 |  |  | — |  |  | 196 |  |  | 5 |
Asia |  | 270 |  |  | 49 |  |  | 27 |  |  | — |  |  | 346 |  |  | 9 |
Other regions |  | 39 |  |  | 2 |  |  | 8 |  |  | — |  |  | 49 |  |  | 1 |
Total |  | $ | 1,368 |  |  | $ | 1,675 |  |  | $ | 677 |  |  | $ | 178 |  |  | $ | 3,898 |  |  | 100 | %
Sales growth (decline) |  | (7 | )% |  | 3 | % |  | (4 | )% |  | (4 | )% |  | (2 | )% |  |
($ in millions) |  | Gap Global |  | Old Navy Global |  | Banana Republic Global |  | Other (3) |  | Total |  | Percentage of Net Sales
13 Weeks Ended August 2, 2014 |  |  |  |  |  |
U.S. (1) |  | $ | 850 |  |  | $ | 1,460 |  |  | $ | 576 |  |  | $ | 185 |  |  | $ | 3,071 |  |  | 77 | %
Canada |  | 95 |  |  | 127 |  |  | 58 |  |  | 1 |  |  | 281 |  |  | 7 |
Europe |  | 206 |  |  | — |  |  | 26 |  |  | — |  |  | 232 |  |  | 6 |
Asia |  | 274 |  |  | 35 |  |  | 37 |  |  | — |  |  | 346 |  |  | 9 |
Other regions |  | 44 |  |  | — |  |  | 7 |  |  | — |  |  | 51 |  |  | 1 |
Total |  | $ | 1,469 |  |  | $ | 1,622 |  |  | $ | 704 |  |  | $ | 186 |  |  | $ | 3,981 |  |  | 100 | %
Sales growth |  | — | % |  | 5 | % |  | 3 | % |  | 9 | % |  | 3 | % |  |
($ in millions) |  | Gap Global |  | Old Navy Global |  | Banana Republic Global |  | Other (3) |  | Total |  | Percentage of Net Sales
26 Weeks Ended August 1, 2015 |  |  |  |  |  |
U.S. (1) |  | $ | 1,530 |  |  | $ | 2,903 |  |  | $ | 1,078 |  |  | $ | 352 |  |  | $ | 5,863 |  |  | 78 | %
Canada |  | 157 |  |  | 226 |  |  | 111 |  |  | 2 |  |  | 496 |  |  | 6 |
Europe |  | 340 |  |  | — |  |  | 37 |  |  | — |  |  | 377 |  |  | 5 |
Asia |  | 555 |  |  | 92 |  |  | 54 |  |  | — |  |  | 701 |  |  | 9 |
Other regions |  | 94 |  |  | 6 |  |  | 18 |  |  | — |  |  | 118 |  |  | 2 |
Total |  | $ | 2,676 |  |  | $ | 3,227 |  |  | $ | 1,298 |  |  | $ | 354 |  |  | $ | 7,555 |  |  | 100 | %
Sales growth (decline) |  | (8 | )% |  | 4 | % |  | (5 | )% |  | (4 | )% |  | (3 | )% |  |
($ in millions) |  | Gap Global |  | Old Navy Global |  | Banana Republic Global |  | Other (3) |  | Total |  | Percentage of Net Sales
26 Weeks Ended August 2, 2014 |  |  |  |  |  |
U.S. (1) |  | $ | 1,678 |  |  | $ | 2,812 |  |  | $ | 1,124 |  |  | $ | 367 |  |  | $ | 5,981 |  |  | 77 | %
Canada |  | 175 |  |  | 228 |  |  | 111 |  |  | 2 |  |  | 516 |  |  | 7 |
Europe |  | 407 |  |  | — |  |  | 49 |  |  | — |  |  | 456 |  |  | 6 |
Asia |  | 560 |  |  | 63 |  |  | 74 |  |  | — |  |  | 697 |  |  | 9 |
Other regions |  | 90 |  |  | — |  |  | 15 |  |  | — |  |  | 105 |  |  | 1 |
Total |  | $ | 2,910 |  |  | $ | 3,103 |  |  | $ | 1,373 |  |  | $ | 369 |  |  | $ | 7,755 |  |  | 100 | %
Sales growth (decline) |  | (1 | )% |  | 3 | % |  | 2 | % |  | 16 | % |  | 2 | % |  |
__________
(1) | U.S. includes the United States, Puerto Rico, and Guam.
(2) | Includes Athleta and Intermix.
(3) | Includes Piperlime, Athleta, and Intermix.
Online sales are reflected within the respective results of each brand and region in the net sales above. Total online sales were $529 million and $515 million for the thirteen weeks ended August 1, 2015 and August 2, 2014, respectively. Total online sales were $1.1 billion for each of the twenty-six weeks ended August 1, 2015 and August 2, 2014. Net sales by region are allocated based on the location in which the sale was originated. This is determined based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 + Details
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