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Segment Information
 6 Months Ended
Aug. 01, 2015
Segment Reporting [Abstract]  
Segment Information
Segment Information
The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. As of August 1, 2015, our operating segments included Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. The operating results for the twenty-six weeks ended August 1, 2015 and the thirteen and twenty-six weeks ended August 2, 2014 also include Piperlime, which was discontinued as of April 30, 2015. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of August 1, 2015.
Net sales by brand and region are as follows:
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (2)
 
Total
 
Percentage of Net Sales
13 Weeks Ended August 1, 2015
 
 
 
 
 
 
U.S. (1)
 
$
795

 
$
1,500

 
$
563

 
$
177

 
$
3,035

 
78
%
Canada
 
88

 
124

 
59

 
1

 
272

 
7

Europe
 
176

 
—

 
20

 
—

 
196

 
5

Asia
 
270

 
49

 
27

 
—

 
346

 
9

Other regions
 
39

 
2

 
8

 
—

 
49

 
1

Total
 
$
1,368

 
$
1,675

 
$
677

 
$
178

 
$
3,898

 
100
%
Sales growth (decline)
 
(7
)%
 
3
%
 
(4
)%
 
(4
)%
 
(2
)%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
13 Weeks Ended August 2, 2014
 
 
 
 
 
 
U.S. (1)
 
$
850

 
$
1,460

 
$
576

 
$
185

 
$
3,071

 
77
%
Canada
 
95

 
127

 
58

 
1

 
281

 
7

Europe
 
206

 
—

 
26

 
—

 
232

 
6

Asia
 
274

 
35

 
37

 
—

 
346

 
9

Other regions
 
44

 
—

 
7

 
—

 
51

 
1

Total
 
$
1,469

 
$
1,622

 
$
704

 
$
186

 
$
3,981

 
100
%
Sales growth
 
—
 %
 
5
%
 
3
 %
 
9
 %
 
3
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
26 Weeks Ended August 1, 2015
 
 
 
 
 
 
U.S. (1)
 
$
1,530

 
$
2,903

 
$
1,078

 
$
352

 
$
5,863

 
78
%
Canada
 
157

 
226

 
111

 
2

 
496

 
6

Europe
 
340

 
—

 
37

 
—

 
377

 
5

Asia
 
555

 
92

 
54

 
—

 
701

 
9

Other regions
 
94

 
6

 
18

 
—

 
118

 
2

Total
 
$
2,676

 
$
3,227

 
$
1,298

 
$
354

 
$
7,555

 
100
%
Sales growth (decline)
 
(8
)%
 
4
%
 
(5
)%
 
(4
)%
 
(3
)%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
26 Weeks Ended August 2, 2014
 
 
 
 
 
 
U.S. (1)
 
$
1,678

 
$
2,812

 
$
1,124

 
$
367

 
$
5,981

 
77
%
Canada
 
175

 
228

 
111

 
2

 
516

 
7

Europe
 
407

 
—

 
49

 
—

 
456

 
6

Asia
 
560

 
63

 
74

 
—

 
697

 
9

Other regions
 
90

 
—

 
15

 
—

 
105

 
1

Total
 
$
2,910

 
$
3,103

 
$
1,373

 
$
369

 
$
7,755

 
100
%
Sales growth (decline)
 
(1
)%
 
3
%
 
2
 %
 
16
 %
 
2
 %
 
 
__________
(1)
U.S. includes the United States, Puerto Rico, and Guam.
(2)
Includes Athleta and Intermix.
(3)
Includes Piperlime, Athleta, and Intermix.
Online sales are reflected within the respective results of each brand and region in the net sales above. Total online sales were $529 million and $515 million for the thirteen weeks ended August 1, 2015 and August 2, 2014, respectively. Total online sales were $1.1 billion for each of the twenty-six weeks ended August 1, 2015 and August 2, 2014.
Net sales by region are allocated based on the location in which the sale was originated. This is determined based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.