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Segment Information
 9 Months Ended
Oct. 31, 2015
Segment Reporting [Abstract]  
Segment Information
Segment Information
The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. As of October 31, 2015, our operating segments included Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. The operating results for the thirty-nine weeks ended October 31, 2015 and the thirteen and thirty-nine weeks ended November 1, 2014 also include Piperlime, which was discontinued as of April 30, 2015. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of October 31, 2015.
Net sales by brand and region are as follows:
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (2)
 
Total
 
Percentage of Net Sales
13 Weeks Ended October 31, 2015
 
 
 
 
 
 
U.S. (1)
 
$
838

 
$
1,449

 
$
520

 
$
159

 
$
2,966

 
77
%
Canada
 
94

 
118

 
56

 
—

 
268

 
7

Europe
 
182

 
—

 
17

 
—

 
199

 
5

Asia
 
300

 
50

 
26

 
—

 
376

 
10

Other regions
 
34

 
6

 
8

 
—

 
48

 
1

Total
 
$
1,448

 
$
1,623

 
$
627

 
$
159

 
$
3,857

 
100
%
Sales growth (decline)
 
(7
)%
 
4
%
 
(11
)%
 
4
 %
 
(3
)%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
13 Weeks Ended November 1, 2014
 
 
 
 
 
 
U.S. (1)
 
$
907

 
$
1,390

 
$
581

 
$
152

 
$
3,030

 
76
%
Canada
 
105

 
129

 
63

 
1

 
298

 
8

Europe
 
198

 
—

 
22

 
—

 
220

 
6

Asia
 
296

 
39

 
33

 
—

 
368

 
9

Other regions
 
49

 
—

 
7

 
—

 
56

 
1

Total
 
$
1,555

 
$
1,558

 
$
706

 
$
153

 
$
3,972

 
100
%
Sales growth (decline)
 
(3
)%
 
3
%
 
1
 %
 
(2
)%
 
—
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
39 Weeks Ended October 31, 2015
 
 
 
 
 
 
U.S. (1)
 
$
2,368

 
$
4,352

 
$
1,598

 
$
511

 
$
8,829

 
77
%
Canada
 
251

 
344

 
167

 
2

 
764

 
7

Europe
 
522

 
—

 
54

 
—

 
576

 
5

Asia
 
855

 
142

 
80

 
—

 
1,077

 
10

Other regions
 
128

 
12

 
26

 
—

 
166

 
1

Total
 
$
4,124

 
$
4,850

 
$
1,925

 
$
513

 
$
11,412

 
100
%
Sales growth (decline)
 
(8
)%
 
4
%
 
(7
)%
 
(2
)%
 
(3
)%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
($ in millions)
 
Gap Global
 
Old Navy Global
 
Banana
Republic Global
 
Other (3)
 
Total
 
Percentage of Net Sales
39 Weeks Ended November 1, 2014
 
 
 
 
 
 
U.S. (1)
 
$
2,585

 
$
4,202

 
$
1,705

 
$
519

 
$
9,011

 
77
%
Canada
 
280

 
357

 
174

 
3

 
814

 
7

Europe
 
605

 
—

 
71

 
—

 
676

 
6

Asia
 
856

 
102

 
107

 
—

 
1,065

 
9

Other regions
 
139

 
—

 
22

 
—

 
161

 
1

Total
 
$
4,465

 
$
4,661

 
$
2,079

 
$
522

 
$
11,727

 
100
%
Sales growth (decline)
 
(2
)%
 
3
%
 
2
 %
 
10
 %
 
1
 %
 
 
__________
(1)
U.S. includes the United States, Puerto Rico, and Guam.
(2)
Includes Athleta and Intermix.
(3)
Includes Piperlime, Athleta, and Intermix.
Online sales are reflected within the respective results of each brand and region in the net sales above. Total online sales were $635 million and $621 million for the thirteen weeks ended October 31, 2015 and November 1, 2014, respectively. Total online sales were $1.7 billion for each of the thirty-nine weeks ended October 31, 2015 and November 1, 2014.
Net sales by region are allocated based on the location in which the sale was originated. This is determined based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.