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SHAREHOLDERS' EQUITY (Tables) | 12 Months Ended
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Dec. 31, 2019
Stockholders' Equity Note [Abstract] |
Composition of Shares Capital | a.Composition of shares capital of the Company:
| December 31, 2018 |  | December 31, 2019
| Authorized |  | Issued and outstanding |  | Authorized |  | Issued and outstanding
| Number of shares
| 500,000,000 |  | 49,269,626 |  | 500,000,000 |  | 51,525,919
Total Share-Based Compensation Expense | F - 44 WIX.COM LTD. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS U.S. dollars in thousands (except share and per share data) NOTE 11:-SHAREHOLDERS' EQUITY (Cont.) The total share-based compensation expense related to all of the Company's equity-based awards, which include options, RSUs and employee stock purchase rights issued pursuant to the Company's Employee Share Purchase Plan (“ESPP”) and recognized for the years ended December 31, 2017, 2018 and 2019 was comprised as follows:
|  | Year ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |
Cost of revenues |  | $ | 2,930 |  |  | $ | 4,418 |  |  | $ | 5,854 |
Research and development |  |  | 26,227 |  |  |  | 39,417 |  |  |  | 56,161 |
Sales and marketing |  |  | 6,585 |  |  |  | 9,770 |  |  |  | 18,458 |
General and administrative |  |  | 11,958 |  |  |  | 18,725 |  |  |  | 28,864 |
Total share-based compensation expense |  | $ | 47,700 |  |  | $ | 72,330 |  |  | $ | 109,337 |
Schedule of Stock Options Granted to Employees Activity | A summary of the activity in options granted to employees for the year ended December 31, 2019 is as follows:
|  | Number of options |  |  | Weighted average exercise price |  |  | Weighted Average remaining contractual term (in years) |  |  | Aggregate intrinsic value |
Balance at December 31, 2018 |  |  | 7,663,313 |  |  | $ | 25.81 |  |  |  | 5.91 |  |  | $ | 496,978 |
Granted |  |  | 1,068,589 |  |  | $ | 105.46 |  |  |  |  |  |  |  |  |
Exercised |  |  | (1,225,170) |  |  | $ | 22.18 |  |  |  |  |  |  |  |  |
Forfeited |  |  | (68,613) |  |  | $ | 60.35 |  |  |  |  |  |  |  |  |
Balance at December 31, 2019 |  |  | 7,438,119 |  |  | $ | 37.53 |  |  |  | 5.49 |  |  | $ | 631,994 |
Exercisable at December 31, 2019 |  |  | 5,295,987 |  |  | $ | 20.22 |  |  |  | 4.31 |  |  | $ | 541,129 |
Vested and expected to vest at December 31, 2019 |  |  | 7,322,566 |  |  | $ | 36.83 |  |  |  | 5.44 |  |  | $ | 627,224 |
Schedule of Stock Option Valuation Assumptions - Compensation to Employees | The following table set forth the parameters used in computation of the options compensation to employees for the years ended December 31, 2017, 2018 and 2019:
|  | Year ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |
Expected volatility |  |  | 45.46%-48.04 |  |  |  | 45.19%-46.64% |  |  |  | 42.60%-45.24% |
Expected dividends |  |  | 0% |  |  |  | 0% |  |  |  | 0% |
Expected term (in years) |  |  | 5.03 -7.07 |  |  |  | 5.17 -7.53 |  |  |  | 4.94 -4.99 |
Risk free rate |  |  | 1.82%-2.27% |  |  |  | 2.59%-3.03% |  |  |  | 1.51%-2.47% |
Summary of Options Data | A summary of options data for the years ended December 31, 2017, 2018 and 2019, is as follows:
|  | Year ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |
Weighted-average grant date fair value of options granted |  | $ | 27.50 |  |  | $ | 34.93 |  |  | $ | 53.67 |
Total intrinsic value of the options exercised |  | $ | 75,763 |  |  | $ | 137,448 |  |  | $ | 128,003 |
Total fair value of shares vested |  | $ | 20,780 |  |  | $ | 27,629 |  |  | $ | 33,316 |
Schedule of Options Outstanding and Exercisable | The following tables summarize information about the Company's outstanding and exercisable options granted to employees as of December 31, 2019:
Exercise price (range) |  |  | Options outstanding as of December 31, 2019 |  |  | Weighted average remaining contractual term |  |  | Options exercisable as of December 31, 2019 |  |  | Weighted average remaining contractual term |
|  |  |  |  |  | (years) |  |  |  |  |  | (years) |
| 0.001-0.17 |  |  |  | 1,064,706 |  |  |  | 3.69 |  |  |  | 1,052,071 |  |  |  | 3.63 |
| 0.18-0.5 |  |  |  | 1,253,657 |  |  |  | 0.99 |  |  |  | 1,253,657 |  |  |  | 0.99 |
| 0.51-18.08 |  |  |  | 636,191 |  |  |  | 3.21 |  |  |  | 635,878 |  |  |  | 3.21 |
| 18.09-20.94 |  |  |  | 462,216 |  |  |  | 4.92 |  |  |  | 459,216 |  |  |  | 4.92 |
| 20.95-26.84 |  |  |  | 685,352 |  |  |  | 5.89 |  |  |  | 622,121 |  |  |  | 5.86 |
| 26.85-52.2 |  |  |  | 897,441 |  |  |  | 7.04 |  |  |  | 563,317 |  |  |  | 7.01 |
| 52.21-61.75 |  |  |  | 955,157 |  |  |  | 8.11 |  |  |  | 396,739 |  |  |  | 8.11 |
| 61.76-101.67 |  |  |  | 494,974 |  |  |  | 8.46 |  |  |  | 190,942 |  |  |  | 8.20 |
| 101.68-102.67 |  |  |  | 739,341 |  |  |  | 9.12 |  |  |  | 86,948 |  |  |  | 9.12 |
| 102.68-143.79 |  |  |  | 249,084 |  |  |  | 9.29 |  |  |  | 35,098 |  |  |  | 8.94 |
|  |  |  |  | 7,438,119 |  |  |  | 5.49 |  |  |  | 5,295,987 |  |  |  | 4.31 |
Schedule Stock Options Outstanding and Exercisable to Non-Employees | The following table summarizes information about the Company's outstanding and exercisable options to purchase ordinary shares granted to non-employees consultants as of December 31, 2019:
Grant Date |  | Options outstanding as of December 31, 2019 |  |  | Exercise price |  |  | Exercisable as of December 31, 2019 |  | Exercisable through
|  |  |  |  | $ |  |  |  |  |
January 25, 2011 |  |  | 6,000 |  |  |  | 0.67 |  |  |  | 6,000 |  | January 25, 2021
January 9, 2013 |  |  | 3,400 |  |  |  | 2.34 |  |  |  | 3,400 |  | January 9, 2023
|  |  | 9,400 |  |  |  |  |  |  |  | 9,400 |  |
Schedule of Stock Option Valuation Assumptions - Non-Employees | The following table set forth the parameters used in computation of the employee stock purchase plan for the years ended December 31, 2017, 2018 and 2019:
|  | Year ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |
Expected volatility |  |  | 33.6%-43.4% |  |  |  | 39.9%-41.2% |  |  |  | 31.88%-54.49% |
Expected dividends |  |  | 0% |  |  |  | 0% |  |  |  | 0% |
Expected term (in years) |  |  | 0.5 |  |  |  | 0.5 |  |  |  | 0.5 |
Risk free rate |  |  | 0.47%-0.79% |  |  |  | 1.85%-2.28% |  |  |  | 1.89%-2.52% |
Schedule of Restricted Stock Unit Activity | f.A summary of RSU activity for the year ended December 31, 2019, is as follows:
|  | Number of shares |  |  | Weighted average grant date fair value per share |
|  |  |  |  | $ |
Unvested as of December 31, 2018 |  |  | 2,090,512 |  |  | $ | 66.53 |
Granted |  |  | 1,182,364 |  |  | $ | 125.47 |
Vested |  |  | (952,715) |  |  | $ | 65.50 |
Forfeited |  |  | (195,731) |  |  | $ | 80.88 |
Unvested as of December 31, 2019 |  |  | 2,124,430 |  |  | $ | 98.50 |

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