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Property and equipment - Summary of Property and Equipment (Details) - USD ($)
$ in Thousands
Dec. 31, 2018
Dec. 31, 2017
Property, Plant and Equipment [Abstract]    
Machinery, equipment and software $ 13,007 $ 6,733
Leasehold improvements 9,549 8,673
Furniture and fixtures 3,027 2,827
Store fixtures 13,481 10,896
Property and equipment, gross 39,064 29,129
Less: Accumulated depreciation and amortization (17,260) (11,092)
Property and equipment, net $ 21,804 $ 18,037