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Revenue - Disaggregated revenue (Details) - CNY (¥)
¥ in Thousands
 6 Months Ended 12 Months Ended
Dec. 31, 2023
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2021
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers ¥ 7,632,467 ¥ 11,473,208 ¥ 10,085,649 ¥ 9,071,659
- Sales of lifestyle and pop toy products        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 6,921,694 10,357,235 8,997,662 8,036,676
- Retail sales in self-operated stores        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 1,004,114 990,048 555,226 323,775
- Product sales to franchisees        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 3,857,191 5,960,518 5,499,267 5,506,365
- Sales to offline distributors        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 1,660,860 2,612,742 2,072,061 1,509,840
- Online sales        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 355,380 706,397 651,039 663,197
- Other sales channels        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 44,149 87,530 220,069 33,499
- License fees, sales-based royalties, and sales-based management and consultation service fees        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 426,369 687,575 685,394 658,378
- License fees        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 37,074 84,711 109,166 72,392
- Sales-based royalties        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 66,113 102,089 97,453 97,848
- Sales-based management and consultation service fees        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 323,182 500,775 478,775 488,138
- Others        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 284,404 428,398 402,593 376,605
Timing of revenue recognition        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 7,632,467 11,473,208 10,085,649 9,071,659
- Point in time        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers 7,195,509 10,619,987 9,321,490 8,413,281
- Over time        
Disclosure of disaggregation of revenue from contracts with customers [line items]        
Revenue from contracts with customers ¥ 436,958 ¥ 853,221 ¥ 764,159 ¥ 658,378