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Revenue | 9 Months Ended
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Sep. 30, 2025
Revenue from Contract with Customer [Abstract] |
Revenue | Revenue Revenue associated with our membership dues, enrollment fees, and certain services from our in-center businesses is recognized over time as earned. Revenue associated with products and services offered in our cafes and spas, as well as through e-commerce, is recognized at a point in time. The following is a summary of revenue, by major revenue stream, that we recognized during the three and nine months ended September 30, 2025 and 2024:
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2025 |  | 2024 |  | 2025 |  | 2024
Membership dues and enrollment fees | $ | 547,306 |  |  | $ | 488,105 |  |  | $ | 1,576,268 |  | $ | 1,376,212
In-center revenue | 213,591 |  |  | 186,670 |  |  | 606,148 |  | 524,055
Total center revenue | 760,897 |  |  | 674,775 |  |  | 2,182,416 |  | 1,900,267
Other revenue | 21,752 |  |  | 18,459 |  |  | 67,743 |  | 57,445
Total revenue | $ | 782,649 |  |  | $ | 693,234 |  |  | $ | 2,250,159 |  | $ | 1,957,712
The timing associated with the revenue we recognized during the three months ended September 30, 2025 and 2024 is as follows:
| Three Months Ended September 30, 2025 |  | Three Months Ended September 30, 2024
| Center Revenue |  | Other Revenue |  | Total Revenue |  | Center Revenue |  | Other Revenue |  | Total Revenue
Goods and services transferred over time | $ | 678,089 |  | $ | 21,752 |  | $ | 699,841 |  | $ | 599,700 |  | $ | 18,459 |  | $ | 618,159
Goods and services transferred at a point in time | 82,808 |  | — |  | 82,808 |  | 75,075 |  | — |  | 75,075
Total revenue | $ | 760,897 |  | $ | 21,752 |  | $ | 782,649 |  | $ | 674,775 |  | $ | 18,459 |  | $ | 693,234
The timing associated with the revenue we recognized during the nine months ended September 30, 2025 and 2024 is as follows:
| Nine Months Ended September 30, 2025 |  | Nine Months Ended September 30, 2024
| Center Revenue |  | Other Revenue |  | Total Revenue |  | Center Revenue |  | Other Revenue |  | Total Revenue
Goods and services transferred over time | $ | 1,940,941 |  | $ | 67,743 |  | $ | 2,008,684 |  | $ | 1,684,453 |  | $ | 57,445 |  | $ | 1,741,898
Goods and services transferred at a point in time | 241,475 |  | — |  | 241,475 |  | 215,814 |  | — |  | 215,814
Total revenue | $ | 2,182,416 |  | $ | 67,743 |  | $ | 2,250,159 |  | $ | 1,900,267 |  | $ | 57,445 |  | $ | 1,957,712
Contract liabilities represent payments or consideration received in advance for goods or services that the Company has not yet transferred to the customer. Contract liabilities consist primarily of deferred revenue for fees collected in advance for Dynamic Personal Training, media and athletic events, enrollment fees, other in-center service offerings and membership dues. Contract liabilities at September 30, 2025 and December 31, 2024 were $55.9 million and $58.4 million, respectively. Contract liabilities that will be recognized within one year are classified as deferred revenue in our condensed consolidated balance sheets. Deferred revenue at September 30, 2025 and December 31, 2024 was $55.8 million and $58.3 million, respectively, and consists primarily of prepai d Dynamic Personal Training, media and athletic events, enrollment fees, other in-center service offerings and membership dues. Contract liabilities that will be recognized in a future period greater than one year are classified as a component of Other liabilities in our condensed consolidated balance sheets. Long-term contract liabilities at September 30, 2025 and December 31, 2024 were $0.1 million and $0.1 million, respectively, and consist primarily of deferred enrollment fees. During the nine months ended September 30, 2025 and 2024, $45.1 million and $35.1 million of revenue was recognized that had been included in the contract liabilities balance at December 31, 2024 and 2023, respectively.

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 7 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-7 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 9 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-9 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 10 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-10 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-15 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 13 -Subparagraph (b)(2) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-13 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Name Accounting Standards Codification -Topic 606 -Publisher FASB -URI https://asc.fasb.org/606/tableOfContent + Details
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