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SEGMENT REPORTING - Revenues by Geographical Region (Details) - BRL (R$) R$ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2018 | Dec. 31, 2017 | Dec. 31, 2016
Segment reporting as per geographical areas |  |  |
Net sales | R$ 46,159,478 | R$ 36,917,619 | R$ 37,651,667
Total assets | 51,281,029 | 50,301,761 | 54,635,141
Brazil |  |  |
Segment reporting as per geographical areas |  |  |
Net sales | 17,284,473 | 13,450,378 | 12,229,582
Total assets | 26,283,287 | 23,872,075 | 24,266,983
Latin America |  |  |
Segment reporting as per geographical areas |  |  |
Net sales | 4,785,281 | 4,769,526 | 5,828,564
Total assets | 5,251,637 | 6,009,394 | 6,159,387
North America |  |  |
Segment reporting as per geographical areas |  |  |
Net sales | 23,524,381 | 18,142,218 | 17,917,485
Total assets | 19,746,105 | 19,629,950 | 23,463,447
Europe/Asia |  |  |
Segment reporting as per geographical areas |  |  |
Net sales | R$ 565,343 | 555,497 | 1,676,036
Total assets |  | R$ 790,342 | R$ 745,324

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