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LONG-TERM INCENTIVE PLANS - Restricted Shares and Performance Shares (Details)
 12 Months Ended
Dec. 31, 2023
BRL (R$)
EquityInstruments
shares
Dec. 31, 2022
BRL (R$)
EquityInstruments
shares
Dec. 31, 2021
BRL (R$)
EquityInstruments
shares
Nov. 08, 2022
shares
Dec. 31, 2020
shares
Preferred shares          
LONG-TERM INCENTIVE PLANS          
Outstanding shares | shares 1,148,995,967 1,091,630,395 1,133,816,901 1,101,467,245 1,129,231,487
Treasury Stocks | Preferred shares          
LONG-TERM INCENTIVE PLANS          
Outstanding shares | shares 7,544,641 9,836,850 12,214,344   16,799,758
Restricted Shares and Performance Shares          
LONG-TERM INCENTIVE PLANS          
Balance, beginning of year 10,812,887 8,534,567 12,469,334    
Granted 7,697,990 5,922,879 2,228,196    
Share Bonus | shares 664,433        
Cancelled (2,192,635) (1,267,065) (1,755,522)    
Exercised (2,674,136) (2,377,494) (4,407,441)    
Balance, end of year 14,308,539 10,812,887 8,534,567    
Fair value of options granted | R$ R$ 25.16 R$ 27.25      
Expense from equity-settled long-term incentive plan | R$ R$ 157,979,000 R$ 104,714,000 R$ 65,289,000    
Restricted Shares and Performance Shares | Awards granted in 2017 and later          
LONG-TERM INCENTIVE PLANS          
Grace period 3 years