<SEC-DOCUMENT>0000766421-16-000094-index.html : 20160722
<SEC-HEADER>0000766421-16-000094.hdr.sgml : 20160722
<ACCEPTANCE-DATETIME>20160722172230
ACCESSION NUMBER:		0000766421-16-000094
CONFORMED SUBMISSION TYPE:	S-8
PUBLIC DOCUMENT COUNT:		3
FILED AS OF DATE:		20160722
DATE AS OF CHANGE:		20160722
EFFECTIVENESS DATE:		20160722

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		S-8
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-212657
		FILM NUMBER:		161780318

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>S-8
<SEQUENCE>1
<FILENAME>aag2016performanceincentiv.htm
<DESCRIPTION>FORM S-8
<TEXT>
Document 1 - file: aag2016performanceincentiv.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-5
<SEQUENCE>2
<FILENAME>opinionofomelvenymyersllp.htm
<DESCRIPTION>OPINION OF O'MELVENY & MYERS LLP
<TEXT>
Document 2 - file: opinionofomelvenymyersllp.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>3
<FILENAME>consentofkpmgllp.htm
<DESCRIPTION>CONSENT OF KPMG LLP
<TEXT>
Document 3 - file: consentofkpmgllp.htm

</DOCUMENT>
</SEC-DOCUMENT>