<SEC-DOCUMENT>0001564590-16-015801-index.html : 20160401
<SEC-HEADER>0001564590-16-015801.hdr.sgml : 20160401
<ACCEPTANCE-DATETIME>20160401131909
ACCESSION NUMBER:		0001564590-16-015801
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		5
FILED AS OF DATE:		20160401
DATE AS OF CHANGE:		20160401
EFFECTIVENESS DATE:		20160401

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		161546163

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>alk-defa14a_20160401.htm
<DESCRIPTION>DEFA14A
<TEXT>
Document 1 - file: alk-defa14a_20160401.htm

</DOCUMENT>
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<SEQUENCE>2
<FILENAME>g1kywaddxz22000001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: g1kywaddxz22000001.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>g1kywaddxz22000003.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: g1kywaddxz22000003.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>g1kywaddxz22000002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: g1kywaddxz22000002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>g1kywaddxz22000004.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: g1kywaddxz22000004.jpg

</DOCUMENT>
</SEC-DOCUMENT>