    <SEC-DOCUMENT>0000766421-16-000073-index.html : 20160414
    <SEC-HEADER>0000766421-16-000073.hdr.sgml : 20160414
    <ACCEPTANCE-DATETIME>20160413205353
    ACCESSION NUMBER:		0000766421-16-000073
    CONFORMED SUBMISSION TYPE:	8-K
    PUBLIC DOCUMENT COUNT:		5
    CONFORMED PERIOD OF REPORT:	20160412
    ITEM INFORMATION:		Entry into a Material Definitive Agreement
    ITEM INFORMATION:		Regulation FD Disclosure
    ITEM INFORMATION:		Financial Statements and Exhibits
    FILED AS OF DATE:		20160414
    DATE AS OF CHANGE:		20160413

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
    		CENTRAL INDEX KEY:			0000766421
    		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
    		IRS NUMBER:				911292054
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		8-K
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-08957
    		FILM NUMBER:		161570300

    	BUSINESS ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188
    		BUSINESS PHONE:		206-392-5040

    	MAIL ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
    		DATE OF NAME CHANGE:	19920703
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>8-K
    <SEQUENCE>1
    <FILENAME>alk8-kembraer04122016.htm
    <DESCRIPTION>ALASKA AIR GROUP FORM 8-K
    <TEXT>
    Document 1 - file: alk8-kembraer04122016.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.1
    <SEQUENCE>2
    <FILENAME>alkex-991pressrelease04122.htm
    <DESCRIPTION>EXHIBIT 99.1 PRESS RELEASE
    <TEXT>
    Document 2 - file: alkex-991pressrelease04122.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.2
    <SEQUENCE>3
    <FILENAME>alkex-992investorupdatexem.htm
    <DESCRIPTION>EXHIBIT 99.2 INVESTOR UPDATE
    <TEXT>
    Document 3 - file: alkex-992investorupdatexem.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>akairwordmarkofficial4cpmed.jpg
    <TEXT>
    Document 4 - file: akairwordmarkofficial4cpmed.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>e175.jpg
    <TEXT>
    Document 5 - file: e175.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>