    <SEC-DOCUMENT>0000766421-16-000086-index.html : 20160712
    <SEC-HEADER>0000766421-16-000086.hdr.sgml : 20160712
    <ACCEPTANCE-DATETIME>20160711214248
    ACCESSION NUMBER:		0000766421-16-000086
    CONFORMED SUBMISSION TYPE:	8-K
    PUBLIC DOCUMENT COUNT:		4
    CONFORMED PERIOD OF REPORT:	20160711
    ITEM INFORMATION:		Regulation FD Disclosure
    ITEM INFORMATION:		Other Events
    ITEM INFORMATION:		Financial Statements and Exhibits
    FILED AS OF DATE:		20160712
    DATE AS OF CHANGE:		20160711

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
    		CENTRAL INDEX KEY:			0000766421
    		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
    		IRS NUMBER:				911292054
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		8-K
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-08957
    		FILM NUMBER:		161763080

    	BUSINESS ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188
    		BUSINESS PHONE:		206-392-5040

    	MAIL ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
    		DATE OF NAME CHANGE:	19920703
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>8-K
    <SEQUENCE>1
    <FILENAME>alk8-k7112016trafficreport.htm
    <DESCRIPTION>ALASKA AIR GROUP FORM 8-K
    <TEXT>
    Document 1 - file: alk8-k7112016trafficreport.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.1
    <SEQUENCE>2
    <FILENAME>ex991752016junetrafficrepo.htm
    <DESCRIPTION>JULY 5, 2016 JUNE TRAFFIC REPORT
    <TEXT>
    Document 2 - file: ex991752016junetrafficrepo.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.2
    <SEQUENCE>3
    <FILENAME>ex9927112016abbrinvestorup.htm
    <DESCRIPTION>JULY 11, 2016 ABBREVIATED INVESTOR UPDATE
    <TEXT>
    Document 3 - file: ex9927112016abbrinvestorup.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>akairwordmarkofficial.jpg
    <TEXT>
    Document 4 - file: akairwordmarkofficial.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>