    <SEC-DOCUMENT>0000766421-16-000118-index.html : 20161219
    <SEC-HEADER>0000766421-16-000118.hdr.sgml : 20161219
    <ACCEPTANCE-DATETIME>20161219091400
    ACCESSION NUMBER:		0000766421-16-000118
    CONFORMED SUBMISSION TYPE:	8-K
    PUBLIC DOCUMENT COUNT:		12
    CONFORMED PERIOD OF REPORT:	20161219
    ITEM INFORMATION:		Regulation FD Disclosure
    ITEM INFORMATION:		Financial Statements and Exhibits
    FILED AS OF DATE:		20161219
    DATE AS OF CHANGE:		20161219

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
    		CENTRAL INDEX KEY:			0000766421
    		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
    		IRS NUMBER:				911292054
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		8-K
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-08957
    		FILM NUMBER:		162057873

    	BUSINESS ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188
    		BUSINESS PHONE:		206-392-5040

    	MAIL ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
    		DATE OF NAME CHANGE:	19920703
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>8-K
    <SEQUENCE>1
    <FILENAME>alaskaairgroup8-k12192016.htm
    <DESCRIPTION>ALASKA AIR GROUP FORM 8-K
    <TEXT>
    Document 1 - file: alaskaairgroup8-k12192016.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.1
    <SEQUENCE>2
    <FILENAME>deltaseparationannouncem.htm
    <DESCRIPTION>INVESTOR UPDATE: DELTA MARKETING & CODESHARE AGREEMENT
    <TEXT>
    Document 2 - file: deltaseparationannouncem.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.2
    <SEQUENCE>3
    <FILENAME>alaskaairlinesenhancesmile.htm
    <DESCRIPTION>PRESS RELEASE
    <TEXT>
    Document 3 - file: alaskaairlinesenhancesmile.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>a121616alaskaairlines.jpg
    <TEXT>
    Document 4 - file: a121616alaskaairlines.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>deltaseparationannouncem001.jpg
    <TEXT>
    Document 5 - file: deltaseparationannouncem001.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>deltaseparationannouncem002.jpg
    <TEXT>
    Document 6 - file: deltaseparationannouncem002.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>deltaseparationannouncem003.jpg
    <TEXT>
    Document 7 - file: deltaseparationannouncem003.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>deltaseparationannouncem004.jpg
    <TEXT>
    Document 8 - file: deltaseparationannouncem004.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>deltaseparationannouncem005.jpg
    <TEXT>
    Document 9 - file: deltaseparationannouncem005.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>10
    <FILENAME>deltaseparationannouncem006.jpg
    <TEXT>
    Document 10 - file: deltaseparationannouncem006.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>11
    <FILENAME>deltaseparationannouncem007.jpg
    <TEXT>
    Document 11 - file: deltaseparationannouncem007.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>12
    <FILENAME>deltaseparationannouncem008.jpg
    <TEXT>
    Document 12 - file: deltaseparationannouncem008.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>