<SEC-DOCUMENT>0000766421-16-000118-index.html : 20161219
<SEC-HEADER>0000766421-16-000118.hdr.sgml : 20161219
<ACCEPTANCE-DATETIME>20161219091400
ACCESSION NUMBER:		0000766421-16-000118
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		12
CONFORMED PERIOD OF REPORT:	20161219
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20161219
DATE AS OF CHANGE:		20161219

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		162057873

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>alaskaairgroup8-k12192016.htm
<DESCRIPTION>ALASKA AIR GROUP FORM 8-K
<TEXT>
Document 1 - file: alaskaairgroup8-k12192016.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>deltaseparationannouncem.htm
<DESCRIPTION>INVESTOR UPDATE: DELTA MARKETING & CODESHARE AGREEMENT
<TEXT>
Document 2 - file: deltaseparationannouncem.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>3
<FILENAME>alaskaairlinesenhancesmile.htm
<DESCRIPTION>PRESS RELEASE
<TEXT>
Document 3 - file: alaskaairlinesenhancesmile.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>a121616alaskaairlines.jpg
<TEXT>
Document 4 - file: a121616alaskaairlines.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>deltaseparationannouncem001.jpg
<TEXT>
Document 5 - file: deltaseparationannouncem001.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>deltaseparationannouncem002.jpg
<TEXT>
Document 6 - file: deltaseparationannouncem002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>deltaseparationannouncem003.jpg
<TEXT>
Document 7 - file: deltaseparationannouncem003.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>deltaseparationannouncem004.jpg
<TEXT>
Document 8 - file: deltaseparationannouncem004.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>deltaseparationannouncem005.jpg
<TEXT>
Document 9 - file: deltaseparationannouncem005.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>deltaseparationannouncem006.jpg
<TEXT>
Document 10 - file: deltaseparationannouncem006.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>11
<FILENAME>deltaseparationannouncem007.jpg
<TEXT>
Document 11 - file: deltaseparationannouncem007.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>12
<FILENAME>deltaseparationannouncem008.jpg
<TEXT>
Document 12 - file: deltaseparationannouncem008.jpg

</DOCUMENT>
</SEC-DOCUMENT>