<SEC-DOCUMENT>0001246360-17-000650.txt : 20170214
<SEC-HEADER>0001246360-17-000650.hdr.sgml : 20170214
<ACCEPTANCE-DATETIME>20170214210711
ACCESSION NUMBER:		0001246360-17-000650
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20170210
FILED AS OF DATE:		20170214
DATE AS OF CHANGE:		20170214

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HARRISON ANDREW R
		CENTRAL INDEX KEY:			0001544030

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		17612640

	MAIL ADDRESS:	
		STREET 1:		C/O ALASKA AIRLINES, INC.
		STREET 2:		19300 INTERNATIONAL BLVD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
</SEC-HEADER>
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<SEQUENCE>1
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                <value>2017-02-13</value>
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                    <value>1573</value>
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                <transactionPricePerShare>
                    <value>0</value>
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                    <value>D</value>
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            <exerciseDate>
                <value>2016-02-10</value>
                <footnoteId id="F7"/>
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                <value>2025-02-10</value>
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                <sharesOwnedFollowingTransaction>
                    <value>3145</value>
                </sharesOwnedFollowingTransaction>
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    <footnotes>
        <footnote id="F1">OPTIONS REMAINING WILL VEST AS FOLLOWS: 1,828 ON 2/9/2018; 1,827 ON 2/9/2019; AND 1,828 ON 2/9/2020.</footnote>
        <footnote id="F2">THE 840 OPTIONS REMAINING WILL VEST ON 2/11/2018.</footnote>
        <footnote id="F3">COMMON SHARES ACQUIRED UPON VESTING OF RESTRICTED STOCK UNITS AWARDED UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN.</footnote>
        <footnote id="F4">FULLY VESTED RESTRICTED STOCK UNITS ISSUED IN ALASKA AIR GROUP COMMON STOCK.</footnote>
        <footnote id="F5">COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF RESTRICTED STOCK UNITS.</footnote>
        <footnote id="F6">PRICE PROVIDED IN COLUMN 4 REPRESENTS THE FMV OF THE SHARES ON THE DATE OF FORFEITURE.</footnote>
        <footnote id="F7">OPTIONS REMAINING WILL VEST AS FOLLOWS:  1,572 ON 2/10/2018 AND 1,573 ON 2/10/2019.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/S/ JEANNE E GAMMON, ATTORNEY IN FACT FOR ANDREW R. HARRISON</signatureName>
        <signatureDate>2017-02-14</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</SEC-DOCUMENT>
