<SEC-DOCUMENT>0000766421-17-000025-index.html : 20170412
<SEC-HEADER>0000766421-17-000025.hdr.sgml : 20170412
<ACCEPTANCE-DATETIME>20170411204047
ACCESSION NUMBER:		0000766421-17-000025
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		7
CONFORMED PERIOD OF REPORT:	20170412
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20170412
DATE AS OF CHANGE:		20170411

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		17756890

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>alk8-k4122017xaiutrafficre.htm
<DESCRIPTION>ALASKA AIR GROUP FORM 8-K
<TEXT>
Document 1 - file: alk8-k4122017xaiutrafficre.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ex991-trafficreport41217.htm
<DESCRIPTION>APRIL 12, 2017 TRAFFIC REPORT
<TEXT>
Document 2 - file: ex991-trafficreport41217.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>3
<FILENAME>ex992-4122017abbrinvestoru.htm
<DESCRIPTION>APRIL 12, 2017 ABBREVIATED INVESTOR UPDATE
<TEXT>
Document 3 - file: ex992-4122017abbrinvestoru.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.3
<SEQUENCE>4
<FILENAME>ex993-combinedtables.htm
<DESCRIPTION>2016 COMBINED COMPARATIVE DATA
<TEXT>
Document 4 - file: ex993-combinedtables.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>alaskaairgrouplogoa16.jpg
<TEXT>
Document 5 - file: alaskaairgrouplogoa16.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>alaskaairgrouplogoa18.jpg
<TEXT>
Document 6 - file: alaskaairgrouplogoa18.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>newheadera07.jpg
<TEXT>
Document 7 - file: newheadera07.jpg

</DOCUMENT>
</SEC-DOCUMENT>