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    ACCESSION NUMBER:		0001193125-18-094339
    CONFORMED SUBMISSION TYPE:	DEF 14A
    PUBLIC DOCUMENT COUNT:		33
    CONFORMED PERIOD OF REPORT:	20180503
    FILED AS OF DATE:		20180323
    DATE AS OF CHANGE:		20180323
    EFFECTIVENESS DATE:		20180323

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
    		CENTRAL INDEX KEY:			0000766421
    		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
    		IRS NUMBER:				911292054
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		DEF 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-08957
    		FILM NUMBER:		18710821

    	BUSINESS ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188
    		BUSINESS PHONE:		206-392-5040

    	MAIL ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
    		DATE OF NAME CHANGE:	19920703
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