<SEC-DOCUMENT>0001214659-18-005404.txt : 20180813
<SEC-HEADER>0001214659-18-005404.hdr.sgml : 20180813
<ACCEPTANCE-DATETIME>20180813162050
ACCESSION NUMBER:		0001214659-18-005404
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20180813
DATE AS OF CHANGE:		20180813
EFFECTIVENESS DATE:		20180813

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		181012498

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Chevedden John
		CENTRAL INDEX KEY:			0001734335

	FILING VALUES:
		FORM TYPE:		PX14A6G

	MAIL ADDRESS:	
		STREET 1:		2215 NELSON AVE., NO. 205
		CITY:			REDONDO BEACH
		STATE:			CA
		ZIP:			90278
</SEC-HEADER>
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<FILENAME>g813181px14a6g.htm
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<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Shareholder Alert</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Voluntary submission by John Chevedden, Redondo Beach, CA.</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Alaska Air shareholder since 1997</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">If the tragic crash of an airliner from the Alaska Air fleet had happened
prior to the 2018 annual shareholder meeting, shareholders would not have been able to ask management a single question in person
at the 2018 annual meeting. Alaska Air does not have an in-person annual meeting.</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Alaska Air requires shareholders to use a telephone or to type questions during
the annual meeting. Thus there is no opportunity to ask management for the clarification of an evasive answer.</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Phyllis Campbell is listed as the Chair of the Alaska Air Corporate Governance
Committee.</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Ms. Campbell is also listed as Chairman of the JPMorgan Chase &amp; Co. Pacific
Northwest Region.</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">Written materials are submitted pursuant to Rule 14a-6(g)(1) promulgated under
the Securities Exchange Act of 1934.*</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">*Submission is not required of this filer under the terms of the Rule, but
is made voluntarily in the interest of public disclosure and consideration of these important issues.</P>

<P STYLE="font: 14pt Times New Roman; margin: 0pt 0">This is not a solicitation of authority to vote your proxy. Please DO NOT
send me your proxy card; the shareholder is not able to vote your proxies, nor does this communication contemplate such an event.</P>

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