    <SEC-DOCUMENT>0001564590-19-010147-index.html : 20190329
    <SEC-HEADER>0001564590-19-010147.hdr.sgml : 20190329
    <ACCEPTANCE-DATETIME>20190329161540
    ACCESSION NUMBER:		0001564590-19-010147
    CONFORMED SUBMISSION TYPE:	DEF 14A
    PUBLIC DOCUMENT COUNT:		36
    CONFORMED PERIOD OF REPORT:	20190509
    FILED AS OF DATE:		20190329
    DATE AS OF CHANGE:		20190329
    EFFECTIVENESS DATE:		20190329

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
    		CENTRAL INDEX KEY:			0000766421
    		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
    		IRS NUMBER:				911292054
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		DEF 14A
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	001-08957
    		FILM NUMBER:		19716604

    	BUSINESS ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188
    		BUSINESS PHONE:		206-392-5040

    	MAIL ADDRESS:
    		STREET 1:		19300 INTERNATIONAL BOULEVARD
    		CITY:			SEATTLE
    		STATE:			WA
    		ZIP:			98188

    	FORMER COMPANY:
    		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
    		DATE OF NAME CHANGE:	19920703
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>DEF 14A
    <SEQUENCE>1
    <FILENAME>alk-def14a_20190509.htm
    <DESCRIPTION>DEF 14A
    <TEXT>
    Document 1 - file: alk-def14a_20190509.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>2
    <FILENAME>gvgspna5lzgy000027.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 2 - file: gvgspna5lzgy000027.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>3
    <FILENAME>gvgspna5lzgy000024.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 3 - file: gvgspna5lzgy000024.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>gvgspna5lzgy000005.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 4 - file: gvgspna5lzgy000005.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>gvgspna5lzgy000023.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 5 - file: gvgspna5lzgy000023.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>gvgspna5lzgy000019.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 6 - file: gvgspna5lzgy000019.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>gvgspna5lzgy000029.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 7 - file: gvgspna5lzgy000029.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>gvgspna5lzgy000022.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 8 - file: gvgspna5lzgy000022.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>gvgspna5lzgy000016.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 9 - file: gvgspna5lzgy000016.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>10
    <FILENAME>gvgspna5lzgy000033.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 10 - file: gvgspna5lzgy000033.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>11
    <FILENAME>gvgspna5lzgy000010.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 11 - file: gvgspna5lzgy000010.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>12
    <FILENAME>gvgspna5lzgy000009.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 12 - file: gvgspna5lzgy000009.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>13
    <FILENAME>gvgspna5lzgy000006.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 13 - file: gvgspna5lzgy000006.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>14
    <FILENAME>gvgspna5lzgy000015.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 14 - file: gvgspna5lzgy000015.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>15
    <FILENAME>gvgspna5lzgy000017.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 15 - file: gvgspna5lzgy000017.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>16
    <FILENAME>gvgspna5lzgy000020.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 16 - file: gvgspna5lzgy000020.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>17
    <FILENAME>gvgspna5lzgy000028.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 17 - file: gvgspna5lzgy000028.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>18
    <FILENAME>gvgspna5lzgy000003.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 18 - file: gvgspna5lzgy000003.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>19
    <FILENAME>gvgspna5lzgy000012.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 19 - file: gvgspna5lzgy000012.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>20
    <FILENAME>gvgspna5lzgy000007.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 20 - file: gvgspna5lzgy000007.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>21
    <FILENAME>gvgspna5lzgy000013.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 21 - file: gvgspna5lzgy000013.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>22
    <FILENAME>gvgspna5lzgy000025.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 22 - file: gvgspna5lzgy000025.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>23
    <FILENAME>gvgspna5lzgy000035.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 23 - file: gvgspna5lzgy000035.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>24
    <FILENAME>gvgspna5lzgy000002.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 24 - file: gvgspna5lzgy000002.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>25
    <FILENAME>gvgspna5lzgy000001.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 25 - file: gvgspna5lzgy000001.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>26
    <FILENAME>gvgspna5lzgy000011.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 26 - file: gvgspna5lzgy000011.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>27
    <FILENAME>gvgspna5lzgy000018.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 27 - file: gvgspna5lzgy000018.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>28
    <FILENAME>gvgspna5lzgy000004.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 28 - file: gvgspna5lzgy000004.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>29
    <FILENAME>gvgspna5lzgy000026.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 29 - file: gvgspna5lzgy000026.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>30
    <FILENAME>gvgspna5lzgy000031.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 30 - file: gvgspna5lzgy000031.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>31
    <FILENAME>gvgspna5lzgy000032.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 31 - file: gvgspna5lzgy000032.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>32
    <FILENAME>gvgspna5lzgy000014.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 32 - file: gvgspna5lzgy000014.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>33
    <FILENAME>gvgspna5lzgy000034.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 33 - file: gvgspna5lzgy000034.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>34
    <FILENAME>gvgspna5lzgy000021.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 34 - file: gvgspna5lzgy000021.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>35
    <FILENAME>gvgspna5lzgy000030.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 35 - file: gvgspna5lzgy000030.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>36
    <FILENAME>gvgspna5lzgy000008.jpg
    <DESCRIPTION>GRAPHIC
    <TEXT>
    Document 36 - file: gvgspna5lzgy000008.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>