<SEC-DOCUMENT>0001193125-20-254644-index.html : 20200925
<SEC-HEADER>0001193125-20-254644.hdr.sgml : 20200925
<ACCEPTANCE-DATETIME>20200925163816
ACCESSION NUMBER:		0001193125-20-254644
CONFORMED SUBMISSION TYPE:	424B7
PUBLIC DOCUMENT COUNT:		3
FILED AS OF DATE:		20200925
DATE AS OF CHANGE:		20200925

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP, INC.
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		424B7
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-249054
		FILM NUMBER:		201200596

	BUSINESS ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206-392-5040

	MAIL ADDRESS:	
		STREET 1:		19300 INTERNATIONAL BOULEVARD
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALASKA AIR GROUP INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>424B7
<SEQUENCE>1
<FILENAME>d36835d424b7.htm
<DESCRIPTION>424B7
<TEXT>
Document 1 - file: d36835d424b7.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>g36835newsp002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: g36835newsp002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>g72629newsp002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: g72629newsp002.jpg

</DOCUMENT>
</SEC-DOCUMENT>