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Revenue from Contract with Customer | 12 Months Ended
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Dec. 31, 2024
Revenue from Contract with Customer [Abstract] |
REVENUE | REVENUE Ticket revenue is recorded as Passenger revenue, and represents the primary source of the Company's revenue. Also included in Passenger revenue is passenger ancillary revenue such as bag fees, on-board food and beverage, and certain revenue from Alaska's Mileage Plan program and Hawaiian's HawaiianMiles program. Loyalty program other revenue includes brand and marketing revenue from the Alaska Airlines Visa Signature and Hawaiian Airlines World Elite Mastercard co-branded credit cards and other partners, and certain interline loyalty program revenue, net of commissions. Cargo and other revenue comprises freight and mail revenue, including services provided to Amazon under the ATSA, and to a lesser extent, other ancillary revenue products such as lounge membership and certain commissions. The level of detail within the Company’s consolidated statements of operations and in this note depict the nature, amount, timing, and uncertainty of revenue and how cash flows are affected by economic and other factors. Passenger Revenue Passenger revenue recognized in the consolidated statements of operations:
| Twelve Months Ended December 31,
(in millions) | 2024 |  | 2023 |  | 2022
Passenger ticket revenue, net of taxes and fees | $ | 8,926 |  |  | $ | 8,016 |  |  | $ | 7,430 |
Passenger ancillary revenue | 548 |  |  | 476 |  |  | 447 |
Loyalty program passenger revenue | 1,180 |  |  | 1,034 |  |  | 931 |
Total Passenger revenue | $ | 10,654 |  |  | $ | 9,526 |  |  | $ | 8,808 |
Domestic passenger revenue includes operations in the U.S., including Neighbor Island routes, and Canada. Latin America passenger revenue includes operations in Mexico, Costa Rica, Guatemala, Belize, and Bahamas. Pacific passenger revenue includes operations in the South Pacific, Australia, New Zealand, and Asia. The table below presents the Company's passenger revenue by principal geographic region (as defined by the U.S. Department of Transportation):
| Twelve Months Ended December 31,
(in millions) | 2024 |  | 2023 |  | 2022
Domestic | $ | 9,831 |  |  | $ | 8,938 |  |  | $ | 8,326 |
Latin America | 677 |  |  | 588 |  |  | 482 |
Pacific | 146 |  |  | — |  |  | — |
Total Passenger revenue | $ | 10,654 |  |  | $ | 9,526 |  |  | $ | 8,808 |
Loyalty Program Revenue Loyalty Program revenue included in the consolidated statements of operations:
| Twelve Months Ended December 31,
(in millions) | 2024 |  | 2023 |  | 2022
Loyalty program passenger revenue | $ | 1,180 |  |  | $ | 1,034 |  |  | $ | 931 |
Loyalty program other revenue | 733 |  |  | 648 |  |  | 590 |
Total Loyalty program revenue | $ | 1,913 |  |  | $ | 1,682 |  |  | $ | 1,521 |
Cargo and Other Revenue Cargo and other revenue included in the consolidated statements of operations:
| Twelve Months Ended December 31,
(in millions) | 2024 |  | 2023 |  | 2022
Cargo revenue | $ | 169 |  |  | $ | 128 |  |  | $ | 133 |
Other revenue | 179 |  |  | 124 |  |  | 115 |
Total Cargo and other revenue | $ | 348 |  |  | $ | 252 |  |  | $ | 248 |
Air Traffic Liability and Deferred Revenue Passenger ticket and ancillary services liabilities The Company recognized Passenger revenue of $766 million and $823 million from the 2023 and 2022 year-end air traffic liability balance during the twelve months ended December 31, 2024 and 2023. The amount recognized in 2024 from the prior year-end air traffic liability balance does not include Hawaiian passenger revenue as the $513 million in air traffic liability assumed from Hawaiian on September 18, 2024 was not included within the Company's prior year-end balance. Loyalty program assets and liabilities The Company records a receivable for amounts due from the affinity card partners and from other partners as mileage credits are sold until the payments are collected. The Company had $118 million and $102 million of such receivables as of December 31, 2024 and December 31, 2023. The table below presents a roll forward of the total loyalty program liability:
| Twelve Months Ended December 31,
(in millions) | 2024 |  | 2023
Total Deferred Revenue balance at January 1 | $ | 2,603 |  |  | $ | 2,497 |
Deferred revenue acquired from Hawaiian as of September 18 | 537 |  |  | — |
Travel miles and companion certificate redemption - Passenger revenue | (1,124) |  |  | (974) |
Miles redeemed on partner airlines - Loyalty program other revenue | (160) |  |  | (117) |
Increase in liability for mileage credits issued | 1,400 |  |  | 1,197 |
Total Deferred Revenue balance at December 31 | $ | 3,256 |  |  | $ | 2,603 |

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 9 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-9 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 10 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-10 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-15 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 12 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-12 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 13 -Subparagraph (b)(2) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-13 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Name Accounting Standards Codification -Topic 606 -Publisher FASB -URI https://asc.fasb.org/606/tableOfContent + Details
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