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Business Segments | 12 Months Ended
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Jul. 31, 2012
Business Segments | 3. BUSINESS SEGMENTS The Company has three reportable segments: 1) towable recreation vehicles, 2) motorized recreation vehicles and 3) buses. The towable recreation vehicle reportable segment consists of product lines from the following operating segments that have been aggregated: Airstream, CrossRoads, Dutchmen, Keystone and Heartland. The motorized recreation vehicle reportable segment consists of product lines from the following operating segments that have been aggregated: Airstream and Thor Motor Coach. The bus reportable segment consists of the following operating segments that have been aggregated: Champion Bus, ElDorado California, ElDorado Kansas and Goshen Coach. Manufacturing and sales are conducted in the United States and, to a much lesser extent through fiscal 2010, in Canada. Identifiable assets are those assets used in the operation of each reportable segment. Corporate assets primarily consist of cash and cash equivalents, investments and deferred income tax assets.
|  | 2012 |  |  | 2011 |  |  | 2010 |
Net sales: |  |  |  |  |  |  |  |  |  |  |  |
Recreation vehicles |  |  |  |  |  |  |  |  |  |  |  |
Towables |  | $ | 2,285,863 |  |  | $ | 1,977,416 |  |  | $ | 1,556,591 |
Motorized |  |  | 353,935 |  |  |  | 363,026 |  |  |  | 291,958 |
Total recreation vehicles |  |  | 2,639,798 |  |  |  | 2,340,442 |  |  |  | 1,848,549 |
Buses |  |  | 444,862 |  |  |  | 415,066 |  |  |  | 428,008 |
Total |  | $ | 3,084,660 |  |  | $ | 2,755,508 |  |  | $ | 2,276,557 |
|  | 2012 |  |  | 2011 |  |  | 2010 |
Income (loss) before income taxes: |  |  |  |  |  |  |  |  |  |  |  |
Recreation vehicles |  |  |  |  |  |  |  |  |  |  |  |
Towables |  | $ | 158,973 |  |  | $ | 146,361 |  |  | $ | 145,604 |
Motorized |  |  | 18,469 |  |  |  | 12,777 |  |  |  | 10,628 |
Total recreation vehicles |  |  | 177,442 |  |  |  | 159,138 |  |  |  | 156,232 |
Buses |  |  | 16,020 |  |  |  | 21,951 |  |  |  | 29,904 |
Corporate |  |  | (12,771) |  |  |  | (28,462) |  |  |  | (14,743) |
Total |  | $ | 180,691 |  |  | $ | 152,627 |  |  | $ | 171,393 |
Identifiable assets: |  |  |  |  |  |  |  |  |  |  |  |
Recreation vehicles |  |  |  |  |  |  |  |  |  |  |  |
Towables |  | $ | 734,439 |  |  | $ | 696,059 |  |  | $ | 413,112 |
Motorized |  |  | 82,904 |  |  |  | 93,586 |  |  |  | 86,726 |
Total recreation vehicles |  |  | 817,343 |  |  |  | 789,645 |  |  |  | 499,838 |
Buses |  |  | 143,324 |  |  |  | 126,224 |  |  |  | 124,374 |
Corporate |  |  | 282,387 |  |  |  | 282,201 |  |  |  | 339,861 |
Total |  | $ | 1,243,054 |  |  | $ | 1,198,070 |  |  | $ | 964,073 |
Depreciation and amortization expense: |  |  |  |  |  |  |  |  |  |  |  |
Recreation vehicles |  |  |  |  |  |  |  |  |  |  |  |
Towables |  | $ | 20,010 |  |  | $ | 18,506 |  |  | $ | 7,735 |
Motorized |  |  | 2,122 |  |  |  | 2,474 |  |  |  | 3,058 |
Total recreation vehicles |  |  | 22,132 |  |  |  | 20,980 |  |  |  | 10,793 |
Buses |  |  | 2,537 |  |  |  | 2,716 |  |  |  | 1,981 |
Corporate |  |  | 309 |  |  |  | 313 |  |  |  | 455 |
Total |  | $ | 24,978 |  |  | $ | 24,009 |  |  | $ | 13,229 |
Capital acquisitions: |  |  |  |  |  |  |  |  |  |  |  |
Recreation vehicles |  |  |  |  |  |  |  |  |  |  |  |
Towables |  | $ | 8,830 |  |  | $ | 22,835 |  |  | $ | 8,971 |
Motorized |  |  | 798 |  |  |  | 1,393 |  |  |  | 706 |
Total recreation vehicles |  |  | 9,628 |  |  |  | 24,228 |  |  |  | 9,677 |
Buses |  |  | 771 |  |  |  | 9,417 |  |  |  | 2,888 |
Corporate |  |  | 43 |  |  |  | 53 |  |  |  | 202 |
Total |  | $ | 10,442 |  |  | $ | 33,698 |  |  | $ | 12,767 |
Export sales to Canada from the Company’s U.S. operations were $463,130, $444,364 and $364,105 in fiscal 2012, 2011 and 2010, respectively.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 + Details
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