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Intangible Assets and Goodwill (Tables) | 3 Months Ended
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Oct. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
Components of amortizable intangible assets | The components of amortizable intangible assets are as follows:
|  |  | October 31, 2020 |  | July 31, 2020
|  |  |  |  | Accumulated |  |  |  | Accumulated
|  |  | Cost |  | Amortization |  | Cost |  | Amortization
Dealer networks/customer relationships |  |  | $ | 763,378 |  |  | $ | 270,510 |  |  | $ | 766,198 |  |  | $ | 252,320 |
Trademarks |  |  | 276,985 |  |  | 51,066 |  |  | 275,775 |  |  | 47,743 |
Design technology and other intangibles |  |  | 212,218 |  | 45,551 |  | 213,468 |  | 40,654
Total amortizable intangible assets |  |  | $ | 1,252,581 |  |  | $ | 367,127 |  |  | $ | 1,255,441 |  |  | $ | 340,717 |
Estimated amortization expense | Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021 | $ | 81,636
For the fiscal year ending July 31, 2022 | 112,771
For the fiscal year ending July 31, 2023 | 92,322
For the fiscal year ending July 31, 2024 | 83,315
For the fiscal year ending July 31, 2025 | 76,397
For the fiscal year ending July 31, 2026 and thereafter | 439,013
| $ | 885,454
Schedule of goodwill | Changes in the carrying amount of goodwill by reportable segment for the three months ended October 31, 2020 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 1,037,929 |  |  | $ | 104,826 |  |  | $ | 1,476,541 |
Fiscal 2021 activity: |  |  |  |  |  |  |  |  |
Goodwill acquired | — |  |  | — |  |  | — |  |  | 17,882 |  |  | 17,882 |
Foreign currency translation | — |  |  | — |  |  | (13,140) |  |  | — |  |  | (13,140) |
Net balance as of October 31, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 1,024,789 |  |  | $ | 122,708 |  |  | $ | 1,481,283 |
Changes in the carrying amount of goodwill by reportable segment for the three months ended October 31, 2019 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2019 | $ | 334,822 |  |  | $ | — |  |  | $ | 980,339 |  |  | $ | 42,871 |  |  | $ | 1,358,032 |
Fiscal 2020 activity: |  |  |  |  |  |  |  |  |
Measurement period adjustments | — |  |  | — |  |  | 3,054 |  |  | — |  |  | 3,054 |
Foreign currency translation | — |  |  | — |  |  | 179 |  |  | — |  |  | 179 |
Net balance as of October 31, 2019 | $ | 334,822 |  |  | $ | — |  |  | $ | 983,572 |  |  | $ | 42,871 |  |  | $ | 1,361,265 |

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