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Intangible Assets and Goodwill | 9 Months Ended
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Apr. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract] |
Intangible Assets and Goodwill | Intangible Assets and Goodwill The components of amortizable intangible assets are as follows:
|  |  | April 30, 2021 |  | July 31, 2020
|  |  |  |  | Accumulated |  |  |  | Accumulated
|  |  | Cost |  | Amortization |  | Cost |  | Amortization
Dealer networks/customer relationships |  |  | $ | 867,483 |  |  | $ | 309,523 |  |  | $ | 766,198 |  |  | $ | 252,320 |
Trademarks |  |  | 313,309 |  |  | 59,037 |  |  | 275,775 |  |  | 47,743 |
Design technology and other intangibles |  |  | 219,012 |  | 57,537 |  | 213,468 |  | 40,654
Backlog |  |  | 4,800 |  | 3,471 |  | — |  | —
Non-compete agreements |  |  | 1,400 |  | 175 |  | — |  | —
Total amortizable intangible assets |  |  | $ | 1,406,004 |  |  | $ | 429,743 |  |  | $ | 1,255,441 |  |  | $ | 340,717 |
Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021 | $ | 30,178
For the fiscal year ending July 31, 2022 | 125,339
For the fiscal year ending July 31, 2023 | 106,759
For the fiscal year ending July 31, 2024 | 96,863
For the fiscal year ending July 31, 2025 | 88,655
For the fiscal year ending July 31, 2026 and thereafter | 528,467
| $ | 976,261
Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2021 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 1,037,929 |  |  | $ | 104,826 |  |  | $ | 1,476,541 |
Fiscal 2021 activity: |  |  |  |  |  |  |  |  |
Goodwill acquired | 18,845 |  |  | 43,491 |  |  | — |  |  | 17,882 |  |  | 80,218 |
Measurement period adjustments | (7,656) |  |  | 8,225 |  |  | — |  |  | — |  |  | 569 |
Foreign currency translation | — |  |  | — |  |  | 20,500 |  |  | — |  |  | 20,500 |
Net balance as of April 30, 2021 | $ | 344,975 |  |  | $ | 51,716 |  |  | $ | 1,058,429 |  |  | $ | 122,708 |  |  | $ | 1,577,828 |
Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2020 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2019 | $ | 334,822 |  |  | $ | — |  |  | $ | 980,339 |  |  | $ | 42,871 |  |  | $ | 1,358,032 |
Fiscal 2020 activity: |  |  |  |  |  |  |  |  |
Goodwill acquired | — |  |  | — |  |  | — |  |  | 62,366 |  |  | 62,366 |
Measurement period adjustments | — |  |  | — |  |  | 1,282 |  |  | — |  |  | 1,282 |
Foreign currency translation | — |  |  | — |  |  | (24,243) |  |  | — |  |  | (24,243) |
Impairment charge | (1,036) |  |  | — |  |  | — |  |  | — |  |  | (1,036) |
Net balance as of April 30, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 957,378 |  |  | $ | 105,237 |  |  | $ | 1,396,401 |
During the fiscal quarter ended January 31, 2020, there was an interim impairment assessment performed related to two groups of tangible and intangible assets within the North American Towables reportable segment using Level 3 inputs as defined by ASC 820. The Company recognized an aggregate impairment charge of $10,057 related to these assets during the fiscal year-to-date period ended April 30, 2020, which included a goodwill impairment charge of $1,036.

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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