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Intangible Assets and Goodwill (Tables) | 9 Months Ended
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Apr. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract] |
Components of amortizable intangible assets | The components of amortizable intangible assets are as follows:
|  |  | April 30, 2021 |  | July 31, 2020
|  |  |  |  | Accumulated |  |  |  | Accumulated
|  |  | Cost |  | Amortization |  | Cost |  | Amortization
Dealer networks/customer relationships |  |  | $ | 867,483 |  |  | $ | 309,523 |  |  | $ | 766,198 |  |  | $ | 252,320 |
Trademarks |  |  | 313,309 |  |  | 59,037 |  |  | 275,775 |  |  | 47,743 |
Design technology and other intangibles |  |  | 219,012 |  | 57,537 |  | 213,468 |  | 40,654
Backlog |  |  | 4,800 |  | 3,471 |  | — |  | —
Non-compete agreements |  |  | 1,400 |  | 175 |  | — |  | —
Total amortizable intangible assets |  |  | $ | 1,406,004 |  |  | $ | 429,743 |  |  | $ | 1,255,441 |  |  | $ | 340,717 |
Estimated amortization expense | Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021 | $ | 30,178
For the fiscal year ending July 31, 2022 | 125,339
For the fiscal year ending July 31, 2023 | 106,759
For the fiscal year ending July 31, 2024 | 96,863
For the fiscal year ending July 31, 2025 | 88,655
For the fiscal year ending July 31, 2026 and thereafter | 528,467
| $ | 976,261
Schedule of goodwill | Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2021 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 1,037,929 |  |  | $ | 104,826 |  |  | $ | 1,476,541 |
Fiscal 2021 activity: |  |  |  |  |  |  |  |  |
Goodwill acquired | 18,845 |  |  | 43,491 |  |  | — |  |  | 17,882 |  |  | 80,218 |
Measurement period adjustments | (7,656) |  |  | 8,225 |  |  | — |  |  | — |  |  | 569 |
Foreign currency translation | — |  |  | — |  |  | 20,500 |  |  | — |  |  | 20,500 |
Net balance as of April 30, 2021 | $ | 344,975 |  |  | $ | 51,716 |  |  | $ | 1,058,429 |  |  | $ | 122,708 |  |  | $ | 1,577,828 |
Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2020 are summarized as follows:
| North American Towables |  | North American Motorized |  | European |  | Other |  | Total
Net balance as of August 1, 2019 | $ | 334,822 |  |  | $ | — |  |  | $ | 980,339 |  |  | $ | 42,871 |  |  | $ | 1,358,032 |
Fiscal 2020 activity: |  |  |  |  |  |  |  |  |
Goodwill acquired | — |  |  | — |  |  | — |  |  | 62,366 |  |  | 62,366 |
Measurement period adjustments | — |  |  | — |  |  | 1,282 |  |  | — |  |  | 1,282 |
Foreign currency translation | — |  |  | — |  |  | (24,243) |  |  | — |  |  | (24,243) |
Impairment charge | (1,036) |  |  | — |  |  | — |  |  | — |  |  | (1,036) |
Net balance as of April 30, 2020 | $ | 333,786 |  |  | $ | — |  |  | $ | 957,378 |  |  | $ | 105,237 |  |  | $ | 1,396,401 |

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