-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001251387-08-000011.txt : 20080326
<SEC-HEADER>0001251387-08-000011.hdr.sgml : 20080326
<ACCEPTANCE-DATETIME>20080326180743
ACCESSION NUMBER:		0001251387-08-000011
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20080324
FILED AS OF DATE:		20080326
DATE AS OF CHANGE:		20080326

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			ECKERT ROBERT
		CENTRAL INDEX KEY:			0001194256

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		08713043

	MAIL ADDRESS:	
		STREET 1:		MATTEL, INC., 333 CONTINENTAL BLVD
		STREET 2:		M1-1518
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
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<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

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    <periodOfReport>2008-03-24</periodOfReport>

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        <issuerName>MATTEL INC /DE/</issuerName>
        <issuerTradingSymbol>MAT</issuerTradingSymbol>
    </issuer>

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            <rptOwnerName>ECKERT ROBERT</rptOwnerName>
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            <rptOwnerStreet2>333 CONTINENTAL BLVD.</rptOwnerStreet2>
            <rptOwnerCity>EL SEGUNDO,</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90245</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
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                <transactionCode>S</transactionCode>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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                <sharesOwnedFollowingTransaction>
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        <nonDerivativeTransaction>
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                <transactionCode>S</transactionCode>
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        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option - right to buy</value>
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                <value>11.25</value>
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            <transactionDate>
                <value>2008-03-25</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>311649</value>
                    <footnoteId id="F1"/>
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                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2003-05-16</value>
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            <expirationDate>
                <value>2010-05-16</value>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
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                <underlyingSecurityShares>
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                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2077860</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The exercise occurred pursuant to a trading plan designed to comply with Rule 10b5-1.</footnote>
        <footnote id="F2">The sale occurred pursuant to a trading plan designed to comply with Rule 10b5-1.</footnote>
        <footnote id="F3">Note to electronic filing:  This is part two of a four-part electronic filing.  Because the electronic Form 4 filing can only accommodate 30 rows in Table I, and there are more than 90 rows to be reported,  additional  rows of Table I appear in three other separate electronic Form 4 filings.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Robert A. Eckert</signatureName>
        <signatureDate>2008-03-26</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
